M. Thirupathi

Thirupathi Manickam , M.Com, M.Phil, B.Ed, TN-SET, KSET, Ph.D., is presently working as an Assistant professor in the Department of Professional Studies at Christ University, Bangalore. It is one of the leading institution in Bangalore, Karnataka, and the institution is Accreditated by NIRF, NBA and NAAC Accredited university. He has more than 7 years of teaching and Research experience. He has 44 citations and 3 h-Index. He has published 22 research papers in Scopus, Web of Science, UGC-CARE, and UGC-approved and leading International journals and 11 presented papers in national and international conferences. He has also participated in over 40 seminars, conferences, FDP & workshops at the National and International Levels. His areas of expertise are Financial Accounting, Corporate Accounting, Financial Management, Management Accounting, Taxation, Digital Marketing and Technology Management.

Publications

AI-Driven Decision-Making and Optimization in Modern Agriculture Sectors
AI-Driven Decision-Making and Optimization in Modern Agriculture Sectors
D. Joel Jebadurai, Mary V. V. Sheela, L. Rajeshkumar, M. Soundarya, Rathi Meena, Thirupathi Manickam, Arul Vethamanikam G. Hudson, K. Dheenadhayalan, M. Manikandan. © 2024. 20 pages.
AI-driven decision-making tools have emerged as a novel technology poised to replace traditional agricultural practices. In this chapter, AI's pivotal role in steering the...
Impact of Data Centers on Power Consumption, Climate Change, and Sustainability
Impact of Data Centers on Power Consumption, Climate Change, and Sustainability
Dhanabalan Thangam, Haritha Muniraju, R. Ramesh, Ramakrishna Narasimhaiah, N. Muddasir Ahamed Khan, Shabista Booshan, Bharath Booshan, Thirupathi Manickam, R. Sankar Ganesh. © 2024. 24 pages.
The data-driven economy is transforming with data centers becoming a crucial business infrastructure. However, the increasing reliance on data centers is posing a threat to the...
Strategies to Achieve Carbon Neutrality and Foster Sustainability in Data Centers
Strategies to Achieve Carbon Neutrality and Foster Sustainability in Data Centers
K. Gopi, Anil Sharma, M. R. Jhansi Rani, K. Praveen Kamath, Thirupathi Manickam, Dhanabalan Thangam, K. Ravindran, Chandan Chavadi, Naveen Pol. © 2024. 18 pages.
Data centers and transmission networks are crucial in the digital age, with the market expected to grow from $50 billion in 2021 to $120 billion by 2030. However, their extensive...
Applications of Artificial Intelligence Techniques in Modern Banking Sectors
Applications of Artificial Intelligence Techniques in Modern Banking Sectors
Joel Jebadurai Devapitchai, K. Dheenadhayalan, L. Rajeshkumar, M. Rathi Meena, M. Soundarya, M. S. Sowmiya, K. Udhaya, G. Hudson Arul Vethamanikam, Thirupathi Manickam. © 2024. 20 pages.
AI-powered decision-making instruments are cutting-edge technology that has the potential to displace conventional banking procedures. This chapter emphasizes the critical role...
Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals
Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals
A. Anuradha, R. Shilpa, M. Thirupathi, S. Padmapriya, Gopalakrishnan Supramaniam, Bharath Booshan, Shabista Booshan, Naveen Pol, Chandan A. Chavadi, Dhanabalan Thangam. © 2023. 21 pages.
Businesses that engage in sustainable marketing can benefit both the world and their bottom line. Earlier, companies could satisfy many customers by simply providing low pricing...
Social Media Usage in Indian Banking and Financial Institutions
Social Media Usage in Indian Banking and Financial Institutions
Thirupathi Manickam, S. Gopalakrishnan, P. K. Hridhya, V. Ravi, Devarajanayaka Kalenahalli Muniyanayaka, Haritha Muniraju, B. Seenivasan. © 2023. 12 pages.
Due to technological innovation, the economy is transitioning from a market-driven to a network-oriented status, and social media has seized the leading I.T. trends in the...
Usage of Social Media in Education: A Paradigm Shift in the Indian Education Sector
Usage of Social Media in Education: A Paradigm Shift in the Indian Education Sector
Thirupathi Manickam, Kavitha Desai, M. Sudha, Macherla Bhagyalakshmi, G. Vinayagamoorthi, Joel Jebadurai Devapictahi. © 2023. 15 pages.
The pandemic is anticipated to have a significant economic impact, and it already has a terrible effect on schooling worldwide. Due to the coronavirus's quick spread...
Customer Inclination on Mobile Wallets With Reference to Google-Pay and PayTM in Bengaluru City
Customer Inclination on Mobile Wallets With Reference to Google-Pay and PayTM in Bengaluru City
Thirupathi Manickam, Vinayagamoorthi G., Gopalakrishnan S., Sudha M., Mathiraj S. P.. © 2022. 16 pages.
In this cashless economy era, Information and Communication Technology (ICT) plays a vital role in making payments using various payment modes. The mobile wallet app is an...