Hershey, Pennsylvania
New York, New YorkBeijing, China

Lyudmila Bovsh

Lyudmila BovshBovsh Liudmyla is PhD, associate professor, associate professor of the Department of Hotel and Restaurant Business, State University of Trade and Economics, Kyiv, Ukraine. Field of scientific interests: economics and business organization, investments in tourism and hotel and restaurant business, tax policy of business entities.

Publications

Integration of Design Thinking in the Green Hotel Business
Integration of Design Thinking in the Green Hotel Business
Luidmyla Bovsh, Kamel Mouloudj, Larysa Hopkalo, Alla Rasulova. © 2026. 46 pages.
This chapter examines the integration of design thinking within the green hotel sector, focusing on innovative strategies for creating sustainable solutions across hotel...
Strategic Management of Hospitality Security Under the Influence of Macro Trends
Strategic Management of Hospitality Security Under the Influence of Macro Trends
Lyudmila Bovsh, Tetiana Tkachuk, Nataliіa Zikii, Kamel Mouloudj, Ahmed Chemseddine Bouarar. © 2025. 24 pages.
Hospitality entities face ongoing pressures at a macro level, necessitating effective strategic approaches to business security management. Therefore, the aim of this chapter was...
Antecedents of Sustainable Agriculture Entrepreneurial Intentions: Extending the TPB With Social Media Influencers
Antecedents of Sustainable Agriculture Entrepreneurial Intentions: Extending the TPB With Social Media Influencers
Ahmed Chemseddine Bouarar, Smail Mouloudj, Hadda Rebbouh, Luidmyla Andriivna Bovsh, Kamel Mouloudj, Larysa Hopkalo, Alla Rasulova. © 2025. 26 pages.
This chapter explores the antecedents of sustainable agriculture entrepreneurial intentions, extending the Theory of Planned Behavior (TPB) by incorporating the influence of...
Reputational Compliance in the Communicative Online Environment of a Hotel Entity
Reputational Compliance in the Communicative Online Environment of a Hotel Entity
Lyudmila Bovsh, Kamel Mouloudj, Myroslava Bosovska, Rasulova Alla, Margaryta Boiko. © 2024. 21 pages.
The purpose of this chapter was to develop theoretical and practical insights into the relationship between reputational compliance and business success in online communications....
Sustainable Competitive Edge in Rehabilitation Hospitality: Insights From Ukraine
Sustainable Competitive Edge in Rehabilitation Hospitality: Insights From Ukraine
Lyudmila Bovsh, Larysa Hopkalo, Iryna Tonkonoh, Kamel Mouloudj, Ahmed Chemseddine Bouarar, Meriem Mechta. © 2024. 23 pages.
This chapter delves into the exploration of the concepts surrounding rehabilitation hospitality and its significance in fostering sustainable societal development. The study...
Viral Content in Event Management of Hospitality and Socio-Cultural Activities
Viral Content in Event Management of Hospitality and Socio-Cultural Activities
Bovsh A. Liudmyla, Kamel Mouloudj, Alla M. Rasulova, Tеtiana Mykhaylivna Tkachuk. © 2024. 30 pages.
This chapter examines the determinants of the formation of viral content in the event management of hospitality entities and socio-cultural activities. The methodology covers the...
Digital Relationship Marketing Strategies of Medical Tourism Entities
Digital Relationship Marketing Strategies of Medical Tourism Entities
Liudmyla A. Bovsh, Larysa M. Hopkalo, Alla M. Rasulova. © 2023. 18 pages.
The purpose of the study was to develop a priori perspectives and practical experience of implementing digital marketing strategies of medical tourism subjects. At the same time...
Investigating the Antecedents of Eco-Friendly Vehicle Purchase Intentions: An Extension of the Theory of Planned Behavior
Investigating the Antecedents of Eco-Friendly Vehicle Purchase Intentions: An Extension of the Theory of Planned Behavior
Kamel Mouloudj, Ahmed Chemseddine Bouarar, Luydmila Andriivna Bovsh, Nataliya Zikii, Manel Kebab. © 2023. 16 pages.
Although vehicles have become necessary for our contemporary life and contributed significantly to our well-being, they have also contributed to more environmental pollution....