Lhoussaine Alla

Lhoussaine Alla is a Teacher-researcher at the National School of Applied Sciences of Fez, Sidi Mohamed de Ben Abdellah University His research focuses on tourism, logistics and territorial attractiveness. He is the author of numerous scientific articles. He has participated in numerous international scientific events.

Publications

Sustainable and Intelligent Territorial Marketing and Entrepreneurship
Sustainable and Intelligent Territorial Marketing and Entrepreneurship
Lhoussaine Alla, Bouchra Alj, Badr Bentalha. © 2025. 556 pages.
Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental...
Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration
Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration
Lhoussaine Alla, Naoual Bouhtati, Mourad Aarabe, Nouhaila Ben Khizzou. © 2025. 34 pages.
Customer engagement has become a critical component of business success in the digital age. Challenges to this commitment include creating personalized experiences, building...
The Transformative Impact of Artificial Intelligence on Tourism Experience: Analysis of Trends and Perspectives
The Transformative Impact of Artificial Intelligence on Tourism Experience: Analysis of Trends and Perspectives
Mourad Aarabe, Meryem Bouizgar, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2025. 34 pages.
In today's turbulent and hyper-connected global environment, the integration of emerging technologies has become a necessity rather than a choice. The aim of this research is...
Marketing Applications of Emerging Technologies and Business Performance of Tourism SMEs: A Systematic Literature Review
Marketing Applications of Emerging Technologies and Business Performance of Tourism SMEs: A Systematic Literature Review
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2025. 26 pages.
The tourism sector is currently undergoing a digital transformation, with emerging technologies playing a pivotal role in redefining marketing strategies and improving the...
Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship: Exploratory Qualitative Study
Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship: Exploratory Qualitative Study
Chaimaa Laoute, Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Bouchra Alj, Ahmed Benjelloun. © 2025. 36 pages.
In order to meet the challenges of globalisation and enhance the attractiveness of their territories, local and regional players need to adopt innovative territorial approaches...
Smart Marketing and Sustainable Attractiveness of Territories: A Theoretical Exploration
Smart Marketing and Sustainable Attractiveness of Territories: A Theoretical Exploration
Ikram Ed-Daakouri, Naoual Bouhtati, Lhoussaine Alla. © 2025. 34 pages.
Territories, whether urban or rural, face increasing competition to attract residents, businesses, and tourists. Smart marketing strategies, based on the use of advanced...
Smart Territorial Marketing and Promotion of Customer Engagement Towards the Territorial Brand: A Systematic Review of Literature
Smart Territorial Marketing and Promotion of Customer Engagement Towards the Territorial Brand: A Systematic Review of Literature
Meryem Bouizgar, Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2025. 30 pages.
In the face of growing competition between territories in an increasingly globalized world, smart territorial marketing is an essential approach to development. Commitment to the...
AI and Data Engineering Solutions for Effective Marketing
AI and Data Engineering Solutions for Effective Marketing
Lhoussaine Alla, Aziz Hmioui, Badr Bentalha. © 2024. 527 pages.
In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective...
Applying Qualitative Research Methods to Management Science
Applying Qualitative Research Methods to Management Science
Badr Bentalha, Lhoussaine Alla. © 2024. 387 pages.
In academic research, qualitative analysis is a pillar for understanding complex phenomena in science and management. However, researchers and practitioners often face challenges...
Smart Tourism Experience and Responsible Travelers' Behavior: A Systematic Literature Review
Smart Tourism Experience and Responsible Travelers' Behavior: A Systematic Literature Review
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2024. 20 pages.
The research on smart tourism experiences that take into account the responsible behavior of travelers is booming. The relationship between the development of memorial consumer...
Smart Data Analysis and Prediction of Responsible Customer Behaviour in Tourism: An Exploratory Review of the Literature
Smart Data Analysis and Prediction of Responsible Customer Behaviour in Tourism: An Exploratory Review of the Literature
Naoual Bouhtati, Lhoussaine Alla, Ikram Ed-Daakouri. © 2024. 24 pages.
This research seeks to analyze how the use of smart data analytics solutions by tourism stakeholders can promote the prediction of responsible customer behavior. After a...
Artificial Intelligence in Costumer Acquisition: A Bibliometric Study
Artificial Intelligence in Costumer Acquisition: A Bibliometric Study
Mustapha Elhissoufi, Lhoussaine Alla. © 2024. 22 pages.
The objective of this chapter is to explore publications that have addressed the applicability of AI to boost customer acquisition, via bibliometric analysis via VOSViewer. These...
Marketing Applications of Emerging Technologies: A Systematic Literature Review
Marketing Applications of Emerging Technologies: A Systematic Literature Review
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2024. 25 pages.
In today's global environment, integrating emerging technologies has become a necessity. This book explores the intersection of technology and marketing, providing an...
Data Collection and Analysis in Scientific Qualitative Research
Data Collection and Analysis in Scientific Qualitative Research
Badr Bentalha, Lhoussaine Alla. © 2024. 411 pages.
Scientific discovery is always built on the foundation of sound data and research. Emerging advancements of technologies and strategies are revolutionizing the way we gather and...
The Impact of Digitalisation on the Customer Experience in Medical Tourism: A Systematic Review
The Impact of Digitalisation on the Customer Experience in Medical Tourism: A Systematic Review
Ben Khizzou Nouhaila, Mourad Aarabe, Lhoussaine Alla. © 2024. 21 pages.
This chapter delves into the transformative effects of digitalization on medical tourism, focusing on how it shapes the customer experience. It examines the various digital...
Practices of Qualitative Studies in Medical Sciences: The Focus Groups Method Applied to Patients
Practices of Qualitative Studies in Medical Sciences: The Focus Groups Method Applied to Patients
Nouhaila Ben Khizzou, Mourad Aarabe, Lhoussaine Alla. © 2024. 24 pages.
This chapter provides guidance on how to conduct focus groups and how they can be applied to the patient journey in a healthcare setting. A literature review was carried out to...
Revealing the Subtleties: The Art of Qualitative Studies in Science and Management
Revealing the Subtleties: The Art of Qualitative Studies in Science and Management
Badr Bentalha, Lhoussaine Alla. © 2024. 21 pages.
Qualitative research methodologies have long been undervalued and overshadowed by quantitative approaches in science and management. However, there is an inherent attractiveness...
Integrating Intelligence and Sustainability in Supply Chains
Integrating Intelligence and Sustainability in Supply Chains
Badr Bentalha, Aziz Hmioui, Lhoussaine Alla. © 2023. 341 pages.
Integrating Intelligence and Sustainability in Supply Chains is a comprehensive research guide that delves into the realm of sustainable and smart supply chains. With a focus on...
Marketing Big Data Analytics and Customer Relationship Management: A Fuzzy Approach
Marketing Big Data Analytics and Customer Relationship Management: A Fuzzy Approach
Naoual Bouhtati, Lhoussaine Alla, Badr Bentalha. © 2023. 12 pages.
Customer knowledge is a strategic element, and its importance is growing all the time. The role of the vast quantities of information available in customer relationship...