Laura Clemente

Laura Clemente is a PhD student in Heritage Science at the Department of Science of Antiquities at Sapienza University of Rome. She earned a Master’s degree in Cultural Heritage Management and her fields of specialisation concern digitalization of cultural heritage, management of cultural and creative industries, cultural innovation, digital strategies and blockchain technology.

Publications

The Role of Chatbot Technology in the Cultural Value Proposition: A Managerial Perspective in Human-Like Interaction
The Role of Chatbot Technology in the Cultural Value Proposition: A Managerial Perspective in Human-Like Interaction
Gesualda Iodice, Laura Clemente, Francesco Bifulco. © 2024. 22 pages.
In recent years, the cultural value proposition has acquired an innovative technological component. The daily overexposure to multimedia platforms and the pervasiveness of social...
Digital Marketing in Cultural Heritage: An Approach to Metaverse
Digital Marketing in Cultural Heritage: An Approach to Metaverse
Francesco Carignani, Laura Clemente, Gesualda Iodice, Francesco Bifulco. © 2023. 22 pages.
The contemporary cultural scenario is called upon to face challenges deriving from the intersection between social and technological variables, and to develop new strategic...
Time Stamp and Immutability as Key Factors for the Application of Blockchain in the Cultural Sector
Time Stamp and Immutability as Key Factors for the Application of Blockchain in the Cultural Sector
Laura Clemente, Francesco Bifulco. © 2023. 17 pages.
In recent years, blockchain, a new and potentially disruptive technology, has come to the fore. Despite its widespread use in several fields, it is in the cultural sector that it...