Kriti Sharma

Kriti Sharma , currently an Assistant Professor in School of Engineering and Technology at Sushant University, Gurugram, Haryana. She has completed her B.Tech in Computer Science in 2011 from Government Women Engineering College, Ajmer, Rajasthan. Successively she completed her masters in technology from Computer Science in 2014 from ITM, Gurugram (now known as Northcap University. The author has guided 11 M.Tech Students in area of Computer Networking, Cryptography and Web development. Kriti Sharma likes to pace up with dynamic technological space and curious to know about the same. Blockchain, Computer networks and cryptography are main domain under her area of interest. She is credited for 9 significant research papers under scope of blockchain, distributed systems and e-Learning.

Publications

The Future of Digital Marketing: Leveraging Artificial Intelligence for Competitive Strategies and Tactics
The Future of Digital Marketing: Leveraging Artificial Intelligence for Competitive Strategies and Tactics
Yogita Yashveer Raghav, Rupesh Kumar Tipu, Ruchika Bhakhar, Tanu Gupta, Kriti Sharma. © 2024. 26 pages.
AI is crucial for digital marketing, enabling data analysis, customer insights, and campaign optimization. This chapter explores AI's role, benefits, and limitations in...