Keti Tskhadadze

Keti Tskhadadze holds a doctoral degree in Economics earned from Ivane Javakhishvili Tbilisi State University (TSU), a master’s degree in Economics from International School of Economics at TSU (ISET) and a bachelor’s degree in Business from the University of Georgia Dr. Tskhadadze is an accomplished Professor at the Faculty of Business and Administrative Studies. Since 2016, Dr. Tskhadadze has been an esteemed educator, offering her expertise in courses such as Microeconomics, Macroeconomics, Public Finance, and Managerial Economics. Her commitment to advancing education is further demonstrated through her leadership roles. As the head of the Business Analytics program, conducted in both Georgian and English languages, she guides students towards a comprehensive understanding of the subject matter. Dr. Tskhadadze also serves as the international accreditation manager, contributing significantly to the recognition and enhancement of academic standards. Dr. Tskhadadze's multifaceted career showcases a dedication to both theoretical knowledge and practical application in the field of Business and Economics.

Publications

Compelling Storytelling Narratives
Compelling Storytelling Narratives
Natia Surmanidze, Keti Tskhadadze, Maia Amashukeli. © 2024. 23 pages.
In today's globalized marketplace, sustainable branding has emerged as a critical strategy for businesses to address environmental and social issues while maintaining a...
Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Natia Surmanidze, Keti Tskhadadze, Khatuna Tabagari, Sopiko Tevdoradze, Zurab Mushkudiani. © 2023. 21 pages.
The chapter reviews and analyzes in depth the role and importance of marketing digitalization strategies in small companies, using the example of Georgian handmade accessories...