Keti Tskhadadze

Keti Tskhadadze holds a Ph.D. degree in Economics from Ivane Javakhishvili Tbilisi State University (TSU), a Master’s degree in Economics from International School of Economics at TSU (ISET) and a Bachelor’s degree in Business Administration from the University of Georgia. Currently she works as the Head of the Business Analytics program, Professor and International Accreditation Manager at the University of Georgia. She has completed number of trainings in the USA, Czech Republic, Italy, Romania, Slovenia, Kenya in the field of Business and Economics. She has published several research papers (both in Georgia and abroad) and has meaningful experience in scientific work, consulting, designing and conducting trainings in the field of Economics. All the above mentioned gives competence to Keti Tskhadadze to teach the following courses: Microeconomics, Macroeconomics, Public Finance, Managerial economics, the Basics of Business and Economics Forecast, International Economics Policy.

Publications

Compelling Storytelling Narratives
Compelling Storytelling Narratives
Natia Surmanidze, Keti Tskhadadze, Maia Amashukeli. © 2024. 23 pages.
In today's globalized marketplace, sustainable branding has emerged as a critical strategy for businesses to address environmental and social issues while maintaining a...
Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Natia Surmanidze, Keti Tskhadadze, Khatuna Tabagari, Sopiko Tevdoradze, Zurab Mushkudiani. © 2023. 21 pages.
The chapter reviews and analyzes in depth the role and importance of marketing digitalization strategies in small companies, using the example of Georgian handmade accessories...