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About Us

K. N. Anantha Subramanya Iyer

Anantha Iyer K. N. is an Associate Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University).

Publications

Marketing in the Digital Age: Leveraging Technology for Sustainability

This chapter explores the intersection of marketing and sustainability in the digital era. Given the rising importance of issues and the increasing emphasis on social...

Technology's Role in Sustainable Urban Development in Smart Cities

The chapter delves into smart cities, exploring their pivotal role in eco-friendly urban development. Utilizing information and communication technology (ICT), smart cities...