João Ferreira do Rosário

João Ferreira do Rosário is a Ph.D. in Management and is an Adjunct Professor of Marketing at the Escola Superior de Comunicação Social (ESCS), Instituto Politécnico de Lisboa, Portugal. Coordinator of the Advertising and Marketing Department, Coordinator of a Research Line at ESCS “Communication, Strategies and Creativity”. Member of the Technical-Scientific Council and Pedagogical Council of ESCS. Professor in the degree and master's degree in Advertising and Marketing and in the master's degree in Strategic Management of Public Relations. Researcher-Collaborator at CiTUR - Center for Applied Research in Tourism. With published scientific articles, communications, and book chapters in the areas of research in Marketing, Tourism and Information and Communication Technologies. Editor and reviewer of scientific journals and reviewer of scientific conferences and books. Portuguese coordinator of trans-European academic projects Businet HedCom, Businet International Trade Mission, REVE-IP and IP ISTAR-DOT-Erasmus. Coordinator of Research Projects at IPL-IDICA and member of the research team of the “SHIFT” project (FCT R&D Projects in All Scientific Domains).

Publications

Exploring Future Scenarios in Tourism: Climate and Digital Transformation
Exploring Future Scenarios in Tourism: Climate and Digital Transformation
João Ferreira do Rosário, Ana Teresa Machado, Miguel Belo, Filipe Segurado Severino, Célia M.Q. Ramos, Maria de Lurdes Calisto, Teresa Costa. © 2024. 26 pages.
Recognizing the substantial impact of external environmental factors on the tourism industry, obtaining insights into potential scenarios that the sector may encounter in the...
Importance-Performance Analysis of Tourism Destination Attractiveness: Technology and Other Influencing Factors
Importance-Performance Analysis of Tourism Destination Attractiveness: Technology and Other Influencing Factors
João Ferreira do Rosário, Maria de Lurdes Calisto, Ana Teresa Machado, Nuno Gustavo. © 2022. 24 pages.
This chapter presents an importance-performance analysis to evaluate the ability of a destination's attributes to attract tourists through tourism stakeholder perceptions. In...
Incorporating VR, AR, and Related Technologies in the Tourism Industry: State of the Art
Incorporating VR, AR, and Related Technologies in the Tourism Industry: State of the Art
Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento, João Ferreira do Rosário. © 2020. 23 pages.
The chapter exposes the importance of tourism in the world economy, gives an overview of what academic and practitioners are doing regarding the use of engagement-facilitating...