Jitender Kumar Sharma

Jitender Kumar Sharma holds Doctorate and MBA degrees in Marketing Management. He is currently working as Professor at MIT College of Management, MIT ADT University, Pune. He is the former Director of Lexicon Management Institute of Leadership & Excellence, Pune. He has rich experience of academia & Industry of more than three decade. He has worked in corporate in ITES & Telecom sectors. He is an academician for the last 15 years. His teaching areas are Marketing, Retail, Customer Services and Strategy. He is keen observer of International Relations, Geopolitics and Environment, Social, Governance and Sustainability issues. He follows, comments and writes on ESG & Sustainability related topics. He has taught at Saudi Electronic University, Jeddah, Saudi Arabia. He has presented papers in many national and international conferences including one in Sultanate of Oman. He has also authored a book on Customer Relationship Management. He has attended Management Development Program at prestigious Indian Institute of Management Calcutta and at Tata Management Training Centre. He has been a PhD VIVA panel member for PhD entrance. He is also a PhD Co-Guide & a thesis evaluator. He is a passionate & qualified trainer in the areas of Soft Skills, Communications, Team Building, Assertiveness & Conflict Management. He has convened National and International conferences, Management Development Programs, Faculty Development Programs & TEDx.

Publications

A Testbed for a Classroom-as-Organization Program Assisted by Virtual Reality and Learning Management Systems
A Testbed for a Classroom-as-Organization Program Assisted by Virtual Reality and Learning Management Systems
Gokul Chandrakant Talele, Punit Pathak, Reshma Shaikh, Jitender Kumar Sharma, Blessing NimaSajai, Sabyasachi Pramanik, Ankur Gupta. © 2024. 18 pages.
Teachers have a number of difficulties when trying to create authentic learning environments that replicate real-world workplace scenarios faced by accounting professionals. In...
Data-Directed Marketing's Function in Building Durable Relationships With Customers
Data-Directed Marketing's Function in Building Durable Relationships With Customers
Ganesh Waghmare, Vijaya Amitesh Gondane, Ashok Dattatraya Todmal, Jitender Kumar Sharma, Anand Kopare, Sabyasachi Pramanik. © 2024. 25 pages.
In order to better understand the market and make well-informed decisions, data-driven marketing, or DDM, is a marketing strategy that uses artificial intelligence (AI)...