Data-Directed Marketing's Function in Building Durable Relationships With Customers

Abstract

In order to better understand the market and make well-informed decisions, data-driven marketing, or DDM, is a marketing strategy that uses artificial intelligence (AI) technology to gather and analyze vast volumes of data. This makes it possible for the business to provide clients with a tailored customer experience and react to their unique demands more efficiently. In order to establish a privileged, long-lasting connection between the consumer and the brand, MDD is also engaged in the implementation of data-driven loyalty plans. Customers respond to these tactics by exhibiting traits that help maintain this connection, such as considerate loyalty, a willingness to advocate for the brand, and a willingness to work with it in the long run. By doing this, the brand satisfies the increasing demands of the competition and accomplishes its goals of development, sustainability, and profitability.