Jeetesh Kumar

Jeetesh Kumar is a senior lecturer in the School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. His doctorate is from the Taylor’s University in Hospitality and Tourism with research on Economic Impacts of Business Events in Malaysia. He has two postgraduate degrees; professional master’s in Hospitality Management and International Tourism from University of Toulouse, France and the other in Business Administration (MBA—Marketing) from Hamdard University, Pakistan. His research areas include economic impacts, economic modeling, MICE, medical tourism, and behavioral studies. He has worked on consultancy and research projects at the national level and authored 35+ publications including research articles and book chapters.

Publications

Research, Innovation, and Industry Impacts of the Metaverse
Research, Innovation, and Industry Impacts of the Metaverse
Jeetesh Kumar, Manpreet Arora, Gul Erkol Bayram. © 2024. 336 pages.
Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives...
Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs
Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs
Md. Tariqul Islam, Jeetesh Kumar, Rupam Konar. © 2024. 24 pages.
Small and medium-sized enterprises (SMEs) are businesses that fall within a specific range of criteria related to their size, which may include factors such as revenue, assets...
Social Media Reviews' Influence on Spa and Wellness Consumer Choices: Conceptual Framework, Prospective Significance, and Future Research Directions
Social Media Reviews' Influence on Spa and Wellness Consumer Choices: Conceptual Framework, Prospective Significance, and Future Research Directions
Md. Tariqul Islam, Biswabhusan Pradhan, Jeetesh Kumar. © 2024. 22 pages.
The spa and wellness industry, focusing on holistic well-being, has witnessed remarkable growth in recent years, becoming a prominent niche in the broader tourism landscape. This...
Green Revolution in the Hospitality Industry: A Deep Dive Into Sustainable Food Waste Management
Green Revolution in the Hospitality Industry: A Deep Dive Into Sustainable Food Waste Management
Md. Tariqul Islam, Jeetesh Kumar, Joaquim Dias Soeiro, Anshul Garg. © 2024. 17 pages.
This comprehensive exploration of sustainable food waste management in the hospitality industry reveals a pressing need for transformative change. Examining key findings...
Exploring the Use of Metaverse in Business and Education
Exploring the Use of Metaverse in Business and Education
Jeetesh Kumar, Manpreet Arora, Gül Erkol Bayram. © 2024. 332 pages.
Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to...
Embarking on Virtual Journeys: The Evolutionary Dynamics of Travel Vlogs and the Integration of Virtual Reality
Embarking on Virtual Journeys: The Evolutionary Dynamics of Travel Vlogs and the Integration of Virtual Reality
Md. Tariqul Islam, Jeetesh Kumar, Siti Rahayu Hussin, Foong Yee Wong. © 2024. 21 pages.
A travel vlog is short for a travel video blog, which includes footage of the vlogger exploring different places, trying local foods, engaging in different activities, and...
Harmonizing Tourism and Sustainability: A Holistic Exploration
Harmonizing Tourism and Sustainability: A Holistic Exploration
Tariqul Islam, Jeetesh Kumar, Uma Pandey, Sachin Kashyap. © 2024. 12 pages.
Tourism's rapid expansion presents both opportunities and challenges for sustainable development. This chapter explores the intricate relationship between tourism and...
E-Commerce Revolution: Navigating Industry 4.0 for Competitive Advantage
E-Commerce Revolution: Navigating Industry 4.0 for Competitive Advantage
Zhang Jieyao, Jeetesh Kumar. © 2024. 20 pages.
The dynamic environment of the business world is full of uncertainty, complexity, and ambiguity. It is necessary to quickly understand market trends and customer needs...
Empowering Lifelong Learning: Embracing the Impact of Artificial Intelligence
Empowering Lifelong Learning: Embracing the Impact of Artificial Intelligence
Jeetesh Kumar, Zhang Jieyao, Joaquim Dias Soeiro. © 2024. 25 pages.
This chapter explores the dynamic relationship between lifelong learning and AI, highlighting AI's impact on education. It discusses how AI enhances personalized learning...
Motivational Factors Influencing Students to Study Abroad: A Case Study of Korean Students Studying in Malaysia
Motivational Factors Influencing Students to Study Abroad: A Case Study of Korean Students Studying in Malaysia
Jeetesh Kumar, Anshul Garg. © 2021. 24 pages.
Education tourism, despite being existed for several hundred years, has only recently been recognised as an independent sector worth studying. In today's globalisation era...