Isaac Sewornu Coffie

Isaac Sewornu Coffie holds his PhD in marketing with a specialization in social marketing at the University of Ghana. He currently teaches business ethics, corporate social responsibility and sustainability marketing at the Accra Institute of Technology and Accra Technical University. He has published in reputable international journals such as Social Marketing Quarterly, Journal of Social Marketing and International Journal of Electronic Marketing and Retailing.

Publications

Building Strong University Brand Equity Through Public Relations
Building Strong University Brand Equity Through Public Relations
Ebenezer Asare Effah, Elikem Chosniel Ocloo, Isaac Sewornu Coffie, William Adomako Kankam, Mohammed Majeed. © 2024. 16 pages.
Notwithstanding the growing body of research on how to achieve brand equity for higher institutions of education, limited attention has been given to the role of public relations...
Exploring the Challenges of Virtual Teaching and Learning From a Developing African Country Context: The Decomposed Theory of Planned Behavior's Perspective
Exploring the Challenges of Virtual Teaching and Learning From a Developing African Country Context: The Decomposed Theory of Planned Behavior's Perspective
Elikem Chosniel Ocloo, Gretel Rejoice Asigbe-Tsriku, Sebrina Kafui Tsagli, Isaac Sewornu Coffie. © 2023. 22 pages.
There is limited knowledge about the challenges of the virtual learning program, particularly from students' perspectives. The purpose of the study is to explore the...