Indira Bhardwaj

Indira Bhardwaj , Dean, SOMC, KR Mangalam University, Gurgaon She is an academician with more than 26 years of teaching and corporate experience across institutions in India. She has done her FDP from IIM Indore and has also worked at IIM Indore as Academic and Research Associate. Her PhD is from AMU, Aligarh in Understanding Corporate Value Using Intellectual Capital Assets and Reporting. Her research interests include Corporate Valuation, Corporate Finance and Banking. Her other areas of interest include Sustainability Management and Sustainability Reporting. Her corporate work experience includes being a Knowledge Manager with a Forbes KPO EduMetry engaged in Assessment of Learning using Learning outcomes. She has worked as an Assessment Faculty with a few Universities of US and SE Asia including Butler University, U21Global, UniSIM Singapore, George Washington University, University of Northern Iowa, Sonoma State University, Capella University during her tenure with EduMetry. She has also worked as an Assessment Content Developer for Cengage Publications. She has been a Content Developer with GGSIPU for UG Program Curriculum and Content Reviewer with CBSE.

Publications

Ethics in Neuromarketing: A Systematic Literature Review
Ethics in Neuromarketing: A Systematic Literature Review
Nitish Kumar Minz, Indira Bhardwaj, Anshika Prakash, Monika Yadav. © 2024. 25 pages.
This structured literature review examines the ethical dimensions of neuromarketing practices. Utilizing Scopus, papers were retrieved via a keyword search of “Neuromarketing and...