Gopalakrishnan Supramaniam

Gopalakrishnan Subramaniyan is Head, Research and Development Cell, Project Director (ICSSR) & Associate Professor, Department of Commerce & Management, Acharya Institute of Graduate Studies, Bangalore. He has completed a Major Research Project on “Solid Waste Management” funded by ICSSR (Indian Council of Social Sciences Research). Has 25 years of experience including 12 years of industry and 13 years of teaching Management and Commerce subjects. He has International experience of 1 year working in Nigeria as an Assistant Professor, University of UYO, Nigeria. Published more than 30 articles in refereed journals with 56 citations, h-INDEX -3 and i10 INDEX – 1. He is also the Editor and Reviewer for Elsevier and other Journals.

Publications

Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals
Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals
A. Anuradha, R. Shilpa, M. Thirupathi, S. Padmapriya, Gopalakrishnan Supramaniam, Bharath Booshan, Shabista Booshan, Naveen Pol, Chandan A. Chavadi, Dhanabalan Thangam. © 2023. 21 pages.
Businesses that engage in sustainable marketing can benefit both the world and their bottom line. Earlier, companies could satisfy many customers by simply providing low pricing...
Social Media Usage in Indian Banking and Financial Institutions
Social Media Usage in Indian Banking and Financial Institutions
Thirupathi Manickam, S. Gopalakrishnan, P. K. Hridhya, V. Ravi, Devarajanayaka Kalenahalli Muniyanayaka, Haritha Muniraju, B. Seenivasan. © 2023. 12 pages.
Due to technological innovation, the economy is transitioning from a market-driven to a network-oriented status, and social media has seized the leading I.T. trends in the...
Relevance of Artificial Intelligence in Modern Healthcare
Relevance of Artificial Intelligence in Modern Healthcare
Dhanabalan Thangam, Anil B. Malali, Gopalakrishanan Subramaniyan, Sudha Mariappan, Sumathy Mohan, Jin Yong Park. © 2022. 22 pages.
Artificial intelligence (AI) and machine learning (ML) are playing a major role in addressing and understanding better the COVID-19 crisis in recent days. These technologies are...
Blockchain Technology and Its Brunt on Digital Marketing
Blockchain Technology and Its Brunt on Digital Marketing
Dhanabalan Thangam, Anil B Malali, S.Gopalakrishnan Subramaniyan, Sudha Mariappan, Sumathy Mohan, Jin Yong Park. © 2021. 15 pages.
The proliferation of information and communication technology and online business platforms joined together with smartphone technology and thereby changed the...