Ghazi A. Al-Weshah

Ghazi A. Al-Weshah is a Professor of Marketing at Al-Balqa Applied University and Arab Open University. Prof. Al-Weshah has experience in teaching, training, and consultations with local and international organizations. He served as a CEO for Al-Balqa Academy for Electronic Services at Al-Balqa Applied University-Jordan between 2021 and 2022 and he served as a Director of Jordanian- Korean Center for ICT between 2020 and 2021. Prof. Al-Weshah worked as a Vice Dean of Scientific Research at Al-Balqa Applied University between 2017 and 2020. Dr. Al-Weshah was a Head of Marketing Department at Al-Balqa Applied University between 2015 and 2017 Dr. Al-Weshah was awarded his PhD in Marketing from The University of Wales- UK in Sep- 2010. Dr. Al-Weshah has published about 27 research papers in the field of marketing and management in international refereed journals. He has experience in teaching, training, and consultations with local and international organizations. His research interests are Marketing Information, Bank marketing, Competitive Intelligence, SMEs Marketing, E-business, and E-marketing

Publications

Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry
Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry
Ghazi A. Al-Weshah, Dana F. Kakeesh, Farah Shishan. © 2023. 32 pages.
This chapter aims to provide a theoretical foundation that integrates electronic customer relationship management (e-CRM) and artificial intelligence (AI) in marketing...