MLA
Al-Weshah, Ghazi A., et al. "Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry." Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence, edited by Afzal Sayed Munna, et al., IGI Global, 2023, pp. 73-104. https://doi.org/10.4018/978-1-6684-7735-9.ch004
APA
Al-Weshah, G. A., Kakeesh, D. F., & Shishan, F. (2023). Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry. In A. Munna, M. Shaikh, & B. Kazi (Eds.), Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence (pp. 73-104). IGI Global. https://doi.org/10.4018/978-1-6684-7735-9.ch004
Chicago
Al-Weshah, Ghazi A., Dana F. Kakeesh, and Farah Shishan. "Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry." In Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence, edited by Afzal Sayed Munna, Md Sadeque Imam Shaikh, and Baha Uddin Kazi, 73-104. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7735-9.ch004
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