Gesualda Iodice

Gesualda Iodice is a PhD student in Management at the Department of Economics, Management and Institutions at the University of Naples Federico II. Since her Master’s degree in Cultural Heritage Management she deals with research, benchmarking and strategic analysis in the cultural and creative sector. Her areas of specialisation concern the management of art and heritage, enhancement of the archeological incoming, innovative museum practises and stakeholder engagement

Publications

The Role of Chatbot Technology in the Cultural Value Proposition: A Managerial Perspective in Human-Like Interaction
The Role of Chatbot Technology in the Cultural Value Proposition: A Managerial Perspective in Human-Like Interaction
Gesualda Iodice, Laura Clemente, Francesco Bifulco. © 2024. 22 pages.
In recent years, the cultural value proposition has acquired an innovative technological component. The daily overexposure to multimedia platforms and the pervasiveness of social...
Digital Marketing in Cultural Heritage: An Approach to Metaverse
Digital Marketing in Cultural Heritage: An Approach to Metaverse
Francesco Carignani, Laura Clemente, Gesualda Iodice, Francesco Bifulco. © 2023. 22 pages.
The contemporary cultural scenario is called upon to face challenges deriving from the intersection between social and technological variables, and to develop new strategic...
Women's Entrepreneurship as a Driver of Diversity Management in Italian Businesses
Women's Entrepreneurship as a Driver of Diversity Management in Italian Businesses
Fabio Greco, Francesco Carignani, Gesualda Iodice, Francesco Bifulco. © 2023. 17 pages.
Two phenomena are described in this chapter. The inclusion of women in executive and administrative positions is, on the one hand, a crucial problem in diversity management. On...