Dominyka Venciūtė

Dominyka Venciute is a Senior Assistant Professor and Postdoctoral Researcher at the ISM University of Management and Economics where she teaches Marketing Principles, Social Media Marketing and Integrated Marketing Communications. Besides her activities in academia, she runs a personal branding and marketing consultancy that aims to help professionals and organizations unleash the power of their personal and corporate brands.

Publications

AI Innovation in Services Marketing
AI Innovation in Services Marketing
Ricardo Correia, Dominyka Venciute. © 2024. 299 pages.
The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple...
The Role of Brands in an Era of Over-Information
The Role of Brands in an Era of Over-Information
Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa. © 2023. 257 pages.
Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes...
Trust in Influencer Marketing: Factors Influencing Followers' Perceptions in the Baltic Countries
Trust in Influencer Marketing: Factors Influencing Followers' Perceptions in the Baltic Countries
Maria Randers, Ricardo Fontes Correia, Dominyka Venciute, Ruta Fontes. © 2023. 20 pages.
This study explores the factors that influence followers' trust in influencer marketing in the Baltic countries and provides practical recommendations for agencies and...
Olives and Touristic Experiences: The Case of the Olive Tree and Olive Oil Museum
Olives and Touristic Experiences: The Case of the Olive Tree and Olive Oil Museum
Ricardo F. Correia, Palmira Felgueiras, Aida Carvalho, Dominyka Venciute. © 2022. 18 pages.
Gastronomy is one of the main motivations that inspires and triggers the tourist journey. It is frequently interconnected with intangible dimensions attached with a specific...