Divya Bansal

Divya Bansal , Associate Professor at Amity University Online, Noida, has more than 19 years of experience in teaching Business Management students at UG and PG level. A committed and competent educator who shares a passion for each student's academic success. Her areas of teaching include General Management, Entrepreneurship, Strategic Management, Marketing Management, and Organisational Behaviour at the graduate and post graduate levels. She has participated and presented research papers in various national and international conferences and has also published articles in leading academic journals. Her research areas have focused on Big Data Analytics, Trends in Supply Chain Management, Blockchain Technology, Cultural Marketing etc. A critical player in Business, Strategy and the Environment her recent publications explore the phenomenon of Artificial Intelligence in various domains.. Her current research seeks to understand disruptive innovation and digital transformation in areas of Business Management. She has keen interest in learning new packages and analytical tools in Statistics. She has organised various guest lectures, conferences and workshops.

Publications

Digital Entrepreneurship and Its Transformative Impacts on Business and Society
Digital Entrepreneurship and Its Transformative Impacts on Business and Society
Divya Bansal, Naboshree Bhattacharya, Priyanka Shandilya. © 2024. 13 pages.
Digital entrepreneurship and the entities driving it exert a significant global influence; they hold the potential to revolutionize the corporate landscape and reshape our modes...
Artificial Intelligence and Metaverse Applications in the Healthcare Sector
Artificial Intelligence and Metaverse Applications in the Healthcare Sector
Divya Bansal, Naboshree Bhattacharya. © 2024. 23 pages.
Healthcare, pivotal for global well-being, aims to support, sustain, and enhance services. Tech advancements reshape patient-doctor interactions, employing digital health...
Navigating Consumer Choices in the Metaverse: Virtual and Augmented Reality's Impact on Purchasing Decisions and Experiences
Navigating Consumer Choices in the Metaverse: Virtual and Augmented Reality's Impact on Purchasing Decisions and Experiences
Naboshree Bhattacharya, Divya Bansal. © 2024. 31 pages.
The chapter explores how VR and AR technologies influence consumer behavior in the metaverse, emphasizing the need for businesses to understand these dynamics. It delves into...
Technological Pillars of Decentralization Technological Pillars of Decentralization: Catalysts for Change
Technological Pillars of Decentralization Technological Pillars of Decentralization: Catalysts for Change
Divya Bansal, Naboshree Bhattacharya. © 2024. 29 pages.
Decentralized marketing platforms (DMPs) wield significant importance in shaping consumer experience and decision-making within the metaverse. Their relevance extends beyond...
Location Based Marketing: Issues and Opportunities in the Real World
Location Based Marketing: Issues and Opportunities in the Real World
Divya Bansal. © 2023. 12 pages.
In the contemporary world, where consumers are more fragmented than ever before, marketers are looking for novel and imaginative ways to catch people's attention and connect...
An Empirical Study on Pharmaceutical and Personal Care Stocks Using Sharpe's Single-Index Model
An Empirical Study on Pharmaceutical and Personal Care Stocks Using Sharpe's Single-Index Model
Divya Bansal, Srilakshmi Rao, Karpagam T.. © 2021. 11 pages.
As the various avenues for better returns in India are slowly dwindling due to various global scenarios as well as due to domestic government policies, more and more people are...