Chitra Krishnan

Chitra Krishnan, Ph.D., is an Associate Professor of Human Resource Management & Behavioural Science at Symbiosis Centre for Management Studies, Noida. She is a teaching professional with over 16 years of national and International experience. She possesses excellence in teaching and research. Before her academic career, she worked in the industry in various positions of responsibility. She has been actively involved in rigorous academic pursuits in the field of higher professional education to enhance skill sets that promote the holistic development of learners. She has a number of publications in acclaimed journals at the National and International levels and has also participated in many national and international conferences. She is passionate about writing and has six books to her credit with International publishers. She has been empaneled as a member of the review committee for conferences and journals of repute. Her area of interest includes Human Resource Management, Organisation Behaviour, Talent Management, Diversity Management, Employee Satisfaction, Knowledge Management, Artificial Intelligence, and Emotional Intelligence.

Publications

Metaverse and Brand: A Futuristic Approach of Digital Marketing Strategy for Luxury Brand - India's Hidesign
Supriya Lamba Sahdev, Chitra Krishnan. © 2024. 9 pages.
By offering customers a satisfying shopping experience, Hidesign has effectively expanded its market and taken the lead in the Indian luxury market within the framework of the...
An Analysis on the Future Usage of Metaverse in the Marketing Event Industry in India: An ISM Approach
Supriya Lamba Sahdev, Chitra Krishnan, Amilson Durans, Ahdi Hassan, Jugnu Thakur. © 2024. 18 pages.
The term metaverse has recently attracted much attention and is being widely discussed in various industries around the world, including marketing and events. This research...
Promoting Sustainable Management Through Technological Innovation
Supriya Lamba Sahdev, Chitra Krishnan, Ahdi Hassan. © 2023. 293 pages.
The world is facing unprecedented environmental and social challenges that threaten our ability to achieve a sustainable future for all. Issues like climate change, resource...
Technology Training for Educators From Past to Present
Chitra Krishnan, Fatma Nasser Al-Harthy, Gurinder Singh. © 2022. 370 pages.
In the past decade, rapid digitalization has changed many elements of society, and education is no exception. The tradition of teacher-centered education has been long-held in...
Role of Artificial Intelligence and Its Impact on the Tourism Industry of India
Chitra Krishnan, Richa Goel, Vikas Garg. © 2022. 12 pages.
The first thing in our minds when we talk about tourism and travel is how convenient the technologies have all made it for us. Artificial intelligence in the travel business is...
Impact of the Pandemic on the Indian Economy and Wellbeing
Chitra Krishnan, Richa Goel, Jasmine Mariappan. © 2022. 13 pages.
The goal of the study is to look at the impact of COVID-19 on major industries including automobiles, wellness, education, tourism, and many others, as well as migrant...
Integration of AI in Learning: A Paradigm Shift in Education
Jasmine Mariappan, Chitra Krishnan. © 2022. 13 pages.
Artificial intelligence (AI) is a cognitive mosaic science that has evolved from information derived from fields like science, mathematics, philosophy, sociology, computing, and...
COVID-19 and the Marginal People of India: Impact of COVID-19 on the Economy and Society in India
Chitra Krishnan, Mubashir Majid Baba, Gurinder Singh, Akanksha Srivastava. © 2021. 15 pages.
The unexpected COVID-19 pandemic situation has adversely affected the Indian economy. Barely any sectors could escape the catastrophic effect of this pandemic. The migrant...