The first thing in our minds when we talk about tourism and travel is how convenient the technologies have all made it for us. Artificial intelligence in the travel business is already developing enormous importance. The advanced applications of AI and robotics will certainly provide a rich experience to the customers of the traveling industry. Some of the well-known applications including language translators, chat-bots, virtual reality, and many more are certainly showing a huge impact and their effectiveness when applied in the travel and tourism industry. The study mainly aims to define the tourism sector in India and its impact on the tourist industry by emerging technologies, such as artificial intelligence. It will also define how tours and travel are safer and more secure in the future.
Top1. Introduction
We all are bare eye witness to this technological world, how the world has been driven towards the advancement of technology. The innovation to new technologies always created a world revolution in various industries across the globe. Artificial Intelligence (AI) is one of the most brilliant innovations of our technology-driven age, revolutionising different industries throughout the world. Artificial Intelligence (AI) is the development of computer systems that can perform tasks and activities that need human intelligence. (Russell and Norvig, 2016, p. 4). The most effective and advanced technology till date remain the Artificial Intelligence (AI), it the power to change the whole world entirely and begin a new era of technologies. AI is referred to that advanced computer system which works with human intelligence in order to perform the tasks or activities. (Patel, 2021).
In the year 1956, the first appearance of Artificial Intelligence was coined by John McCarthy in his Dartmouth Research Project, since then over years and years AI was improvised and has changed the traditional work of this world. With passing time, gradual progress has been done in the field of technology and thus its significance has been increased, by the 1980s. The world was witnessing the progress on the field of AI by the 1990s which was worth in such development. (Viglia, Furlan and Ladrón-de-Guevara, 2014) Because of the growth of advance technologies the engineers were able to get access to the large data and was successful in building the robots, which was very effective research. Thus, the concept of AI has grown to a potential since back then and now in this 21st century Artificial Intelligence has already reached to its peak, as a result it is now involved in every industry such as health-care, education, marketing, public relation, small business and even in tourism sector. (How Artificial Intelligence (AI) is Changing the Travel Industry, 2021)
21st century has become the era of digitization, and it has been seen that the growth in the tourism industry is incredibly increasing day by day, according to the insights over 10.93 million foreign tourist arrived in India in last to last year (i.e. 2019) and the growth in constantly increasing at much higher rate. (How Mobile Influences Travel Decision Making in Can't-Wait-to-Explore Moments, 2021) Technology is one of the important reason that the industry is having boosted performance and the quality service, AI has completely changed the tourism world and the traditional hospitality, in the dynamic market it has gained a competitive advantage. It seems that the tourism industry has welcomed AI by wide open arms, and adopted its every part efficiently, which turned out to be huge advantage for the industry. AI technology is leaving its unique mark within the tourists by enriching their experience of traveling. (AI Assistant: The Future of Travel & Tourism with Emergence of Artificial Intelligence - Imaginovation, 2021)
As a modern issue, artificial intelligence (AI) in the Travel, Tourism, and Hospitality Industry is a contentious issue. Tata Consultancy Services, Google Travel, Trip Advisor, etc. have undertaken a number studies in the recent past on the usage of AI in the Travel, Tourism & Hospitality Industry. The whole concept of this paper is to highlight the Artificial Intelligence Technologies that has entered in the industry of tourism and since then a continuous gradual revolution has taken place in this industry for the good. This paper attempts to enlighten the viewpoint about various AIs which certainly dealt in the tourism industry and left their mark in the industry. In such times, we see the power of technologies that has brought the world together and it has a high level of influence on the industrial environment.