Badr Bentalha
Badr Bentalha
investigates the structural dynamics and control of complex networks, applying his findings to supply chain management, Industry 4.0, risk analysis, and digital supply chains. His pioneering research has established seminal academic and practical approaches for sustainable and intelligent supply chain optimization. Using optimization, simulation, control theory, and AI, he tackles real-world supply chain and operations challenges. His work emphasizes the intersection of supply chain management, operations research, industrial engineering, and digital technology. As a professor, he teaches undergraduate, graduate, and, doctoral courses in operations management, supply chain management, logistics, management information systems, and strategic management. Through guest lectures, webinars, and scholarly presentations, he engages students and fosters an active learning environment. He aims to equip future industry leaders with the management knowledge and technological skills to build more resilient, adaptable, and sustainable supply chain operations. Dr. Bentalha's academic background includes management and economics, operations research, and supply chain management. He studied management operations and supply chain management, graduating with honors. He earned PhD degrees and completed an aggregation in economics and management. Before entering academia, he primarily worked in industry and consulting, focusing on process optimization in manufacturing, logistics, and ERP systems. His practical experience includes numerous operations research and process optimization projects for operations design, logistics, scheduling, and supply chain management. Before joining the Fez National School of Business and Management, he was a professor of economics and management preparatory classes since 2009. Dr. Bentalha's influential research is cited in supply chain management and logistics. His publication record includes over 60 papers in prestigious academic journals such as the International Journal of Logistics Systems and Management, International Journal of Business Performance Management, International Journal of Business and Technology Studies, Journal of Environmental Issues and Climate Change, and Economical Managerial Alternatives. He is also the author of three books: Netnography: Principles, Method, and Ethics, Internal Audit of Treasury and Cash Management: Report on the Audit of Treasury and Integrating Intelligence and Sustainability in Supply Chains. Professor Bentalha specializes in supply chain and operations management, operations research, and service management. He is passionate about integrating knowledge across disciplines to solve real-world problems. He has delivered numerous invited plenary talks, keynotes, and panel discussions at conferences and global webinars. He serves as Associate Editor of the Economical Managerial Alternatives journal and is on the editorial boards and advisory committees of several other publications. He regularly presents his research and has chaired organized program committees, and served on advisory boards for over 60 international conferences in supply chain management, operations, management studies, control theory, and information science. He is a member of numerous scientific committees of international journals and conferences. Since 2009, Mr. Bentalha has helped sundry companies implement an audit system, resolve issues, and improve performance.
Publications
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Badr Bentalha.
© 2025. 24 pages.
With the union of information and communication technologies, tourism is continuing a genuine transition to e-tourism. This mutation of ICT and the advent of the virtual...
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Rachid Boudri, Badr Bentalha, Omar Benjelloun Andaloussi, Zakaria Abbass.
© 2025. 26 pages.
The “Made in Morocco” label signifies products originating from Morocco. This study explores the potential of this label for enhancing smart marketing strategies and promoting...
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Mohammed Beddaa, Badr Bentalha.
© 2025. 34 pages.
This study investigates the influence of digital communication strategies on place branding and local attractiveness in an increasingly interconnected world. We hypothesize that...
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Badr Bentalha.
© 2024. 14 pages.
The objective of sustainable logistics management is to ensure enduring economic, environmental, and social stability, leading to long-term sustainable expansion. The global push...
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Badr Bentalha.
© 2024. 20 pages.
Amazon is a world leader in e-commerce and robotization. Its robotic mobile fulfillment systems (RMFS) aim to speed up product delivery by using robots to move shelves. In terms...
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Rachid Boudri, Badr Bentalha, Omar Benjelloun.
© 2024. 16 pages.
The physical store provides a shopping experience that can't be replaced by digital means. However, the combination of the two has infinite potential and it's called the...
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Badr Bentalha.
© 2024. 25 pages.
Sustainable supply chain management (SSCM) has emerged as an important approach for organizations to reduce their environmental impacts and contribute to sustainability. This...
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Badr Bentalha.
© 2024. 17 pages.
Economic development and energy consumption are temporally correlated. Renewable energy can help overcome contemporary and future pressures, contributing to sustainable...
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Badr Bentalha, Mohamed Boukare.
© 2024. 31 pages.
Artificial intelligence (AI) and territorial intelligence (TI) are currently two key fields. AI enables the development of systems capable of performing tasks that generally...
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Badr Bentalha, Lhoussaine Alla.
© 2024. 21 pages.
Qualitative research methodologies have long been undervalued and overshadowed by quantitative approaches in science and management. However, there is an inherent attractiveness...
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Badr Bentalha.
© 2023. 24 pages.
Contemporary managerial thinking and practices have been developed in an economic context dominated by industrial logic. This logic conceals the imposing weight of services....
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Rejuwan Shamim, Badr Bentalha.
© 2023. 21 pages.
Supply chain efficiency relies heavily on being able to accurately predict future demand. In this chapter, the authors offer a machine learning framework for supply chain...
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Naoual Bouhtati, Lhoussaine Alla, Badr Bentalha.
© 2023. 12 pages.
Customer knowledge is a strategic element, and its importance is growing all the time. The role of the vast quantities of information available in customer relationship...
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Badr Bentalha.
© 2023. 22 pages.
The chapter aims to understand customer perception after the introduction of robots in the robotic mobile fulfillment system (RMFS) storage areas for Amazon. Based on a...
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