Badr Bentalha

The integration of artificial intelligence (AI) into organizational processes is reshaping how decisions are made, driving innovation, efficiency, and strategic adaptability. By...

Artificial intelligence (AI) reshapes the way organizations operate, offering transformations across industries. However, as AI systems become more integrated into...

This Preface is included in the book Utilizing Technology to Manage Territories.

With the union of information and communication technologies, tourism is continuing a genuine transition to e-tourism. This mutation of ICT and the advent of the virtual...

The “Made in Morocco” label signifies products originating from Morocco. This study explores the potential of this label for enhancing smart marketing strategies and promoting...

This study investigates the influence of digital communication strategies on place branding and local attractiveness in an increasingly interconnected world. We hypothesize that...

This research analyzes the use of new technologies in a territorial economic intelligence approach. We aim to examine how these technologies can improve the decision-making...

In the current epoch, robotics offers numerous practical and commercial occasions. Warehouse order picking is a key task, especially for large-scale distribution companies. The...

The advent of artificial intelligence (AI) has enabled the emergence of intelligent tools with the potential to dramatically improve performance in a variety of sectors...

The proliferation of AI-generated content has significantly impacted the advertising and entertainment industries. This study investigates the influence of AI-generated...

This research investigates the potential of sentiment analysis as an artificial Intelligence (AI)-driven technique for enhancing customer experience within the online retail...

This article aims to study the impact of artificial intelligence (AI) on customer satisfaction regarding the services offered by communication companies, investigating how the...

The COVID-19 pandemic has had an unprecedented impact on the global tourism industry, including Morocco. This article examines purchase intentions and tourism strategies in the...

The objective of sustainable logistics management is to ensure enduring economic, environmental, and social stability, leading to long-term sustainable expansion. The global push...

Amazon is a world leader in e-commerce and robotization. Its robotic mobile fulfillment systems (RMFS) aim to speed up product delivery by using robots to move shelves. In terms...

The physical store provides a shopping experience that can't be replaced by digital means. However, the combination of the two has infinite potential and it's called the...

Sustainable supply chain management (SSCM) has emerged as an important approach for organizations to reduce their environmental impacts and contribute to sustainability. This...

Economic development and energy consumption are temporally correlated. Renewable energy can help overcome contemporary and future pressures, contributing to sustainable...

Artificial intelligence (AI) and territorial intelligence (TI) are currently two key fields. AI enables the development of systems capable of performing tasks that generally...

Qualitative research methodologies have long been undervalued and overshadowed by quantitative approaches in science and management. However, there is an inherent attractiveness...

Contemporary managerial thinking and practices have been developed in an economic context dominated by industrial logic. This logic conceals the imposing weight of services....

Supply chain efficiency relies heavily on being able to accurately predict future demand. In this chapter, the authors offer a machine learning framework for supply chain...

Customer knowledge is a strategic element, and its importance is growing all the time. The role of the vast quantities of information available in customer relationship...

The chapter aims to understand customer perception after the introduction of robots in the robotic mobile fulfillment system (RMFS) storage areas for Amazon. Based on a...