Archan Mitra

Archan Mitra is an Assistant Professor at School of Media Studies (SOMS) at Presidency University, Bangalore. He is the author of two book “Cases for Classroom Media and Entertainment Business” and “Multiverse and Media”, he also has other several edited books to his credit. He has done his doctorate from Visva-Bharati Santiniketan, West Bengal in the field of “environmental informatics and communication for sustainability”. In addition to that he is a certified Science Communicator and Journalism from Indian Science Communication Society (ISCOS), certified Corporate Trainer with Amity Institute of Training and Development, Certified Social Media Network Analyst. He has a strong interest in environmental communication. He was awarded certificate of merit by PRSI, Kolkata Chapter and Medal of Honor by Journalistic Club of Kolkata. He was working as a research assistant with the World Bank's “Environmental Capacity Building in Southeast Asia” project at IIM Kashipur. He was instrumental in launching the World Bank's Green MBA MOOC, he has also assisted in the research project on Uttarakhand disaster mitigation by ICSSR, the leading research on Uttarakhand disaster.

Publications

Development and Application of Machine Learning Algorithms for Sentiment Analysis in Digital Manufacturing: A Pathway for Enhanced Customer Feedback
Development and Application of Machine Learning Algorithms for Sentiment Analysis in Digital Manufacturing: A Pathway for Enhanced Customer Feedback
Vishal Jain, Archan Mitra. © 2024. 13 pages.
Customer input has increased as digital manufacturing and smart factories advance. However, standard analysis methods struggle to turn this feedback into useful insights. This...
The Rise of Digital Celebrities: Analyzing the Impact and Sustainability of Stardom on OTT Platforms
The Rise of Digital Celebrities: Analyzing the Impact and Sustainability of Stardom on OTT Platforms
Archan Mitra, Sayani Das. © 2024. 19 pages.
This article studies celebrity status in digital media, focusing on OTT platforms and social media. New fame paths have changed famous dynamics. This has changed content...
Energy Harvesting System Design and Analysis Using Biomimicry: A Sustainable Approach for Renewable Energy Applications
Energy Harvesting System Design and Analysis Using Biomimicry: A Sustainable Approach for Renewable Energy Applications
Vishal Jain, Archan Mitra. © 2024. 24 pages.
This research explores energy harvesting systems through biomimicry, the practice of emulating natural processes for technological solutions. Addressing the need for sustainable...
Culinary Narratives and Community Revitalization: The Role of Media in Promoting Sustainable Gastronomy Tourism
Culinary Narratives and Community Revitalization: The Role of Media in Promoting Sustainable Gastronomy Tourism
Vishal Jain, Archan Mitra. © 2024. 14 pages.
This discussion examines how media promotes sustainable gourmet tourism and community development. Gastronomy tourism explores the cultural, historical, and social aspects of...
Balancing the Scale: Ethical Marketing in the Age of Big Data - A Comprehensive Analysis of Data Governance Standards and the Role of Effective Technology
Balancing the Scale: Ethical Marketing in the Age of Big Data - A Comprehensive Analysis of Data Governance Standards and the Role of Effective Technology
Sayani Das, Archan Mitra. © 2024. 12 pages.
This chapter explores the integration of ethical marketing practices, data governance standards, and technology. Highlighting the importance of transparency, consumer control...
A Critical Examination of Ethical Implications in AI-Driven Consumer Behavior Media Discourse and Environmental Sustainability
A Critical Examination of Ethical Implications in AI-Driven Consumer Behavior Media Discourse and Environmental Sustainability
Vishal Jain, Archan Mitra. © 2024. 16 pages.
The ethical and environmental effects of AI-powered consumer behaviour media discourse are examined. Mixed-methods research uses ethics, questionnaires, and qualitative content...
Case Studies and Practical Implementation of Biomimicry in Bio-Inspired Optimization
Case Studies and Practical Implementation of Biomimicry in Bio-Inspired Optimization
Vishal Jain, Archan Mitra. © 2024. 16 pages.
The chapter delves into the empirical investigation of biomimicry's applications across diverse sectors, emphasizing its pivotal role in enhancing intelligent decision-making...
Advancing Lightweight Digital Trust Architectures in the Internet of Medical Things: A Multi-Dimensional Analysis
Advancing Lightweight Digital Trust Architectures in the Internet of Medical Things: A Multi-Dimensional Analysis
Sayani Das, Archan Mitra. © 2024. 14 pages.
This research investigates the development of a lightweight digital trust architecture within the internet of medical things (IoMT). Employing a multi-faceted methodology, it...
Agile Adaptations in Media and Communication Projects: A Pathway to Enhanced Collaboration and Flexibility
Agile Adaptations in Media and Communication Projects: A Pathway to Enhanced Collaboration and Flexibility
Vishal Jain, Archan Mitra. © 2024. 19 pages.
Media and communication are continually changing, therefore adapting to audience tastes, technology, and market dynamics is crucial. This chapter explores Agile project...
Enhancing Logic and Problem-Solving Skills in the Digital Age
Enhancing Logic and Problem-Solving Skills in the Digital Age
Sayani Das, Archan Mitra. © 2024. 20 pages.
Incorporating computational thinking (CT) into educational systems is crucial for preparing students for the digital age. This chapter explores CT education's theoretical...
Enhancing Human-Computer Interaction through Artificial Emotional Intelligence: A Comprehensive Multidisciplinary Study
Enhancing Human-Computer Interaction through Artificial Emotional Intelligence: A Comprehensive Multidisciplinary Study
Sayani Das, Archan Mitra. © 2024. 18 pages.
This research chapter delves into the emerging realm of artificial emotional intelligence (AEI) and its integration into human-computer interaction (HCI). As digital technologies...
Transforming Media Landscapes: The Role of Python-Driven Generative AI in Content Creation and Ethical Implications
Transforming Media Landscapes: The Role of Python-Driven Generative AI in Content Creation and Ethical Implications
Vishal Jain, Archan Mitra. © 2024. 16 pages.
This study examines the impact of Python-driven generative AI on media content creation and its ethical implications. Python's simplicity and extensive libraries have made it...
Exploring the Synergy of Artificial Intelligence and Big Data Analytics in Enhancing Customer Engagement Strategies: Future Trends, Ethical Implications, and Business Outcomes
Exploring the Synergy of Artificial Intelligence and Big Data Analytics in Enhancing Customer Engagement Strategies: Future Trends, Ethical Implications, and Business Outcomes
Archan Mitra, Sayani Das. © 2024. 15 pages.
This book chapter explores the combined effect of Artificial Intelligence (AI) and Big Data Analytics on customer involvement in marketing. The initial phase is a theoretical...
Optimizing Supply Chain Efficiency and Transparency Through Quantum Computing Technologies
Optimizing Supply Chain Efficiency and Transparency Through Quantum Computing Technologies
Vishal Jain, Archan Mitra. © 2024. 16 pages.
The chapter examines the application of quantum computing in enhancing supply chain management (SCM). By utilizing qubits, which process complex data more efficiently than...
Ethical Implications of Artificial Intelligence in Promoting Sustainable Clean Energy Solutions
Ethical Implications of Artificial Intelligence in Promoting Sustainable Clean Energy Solutions
Vishal Jain, Archan Mitra. © 2024. 23 pages.
The integration of artificial intelligence (AI) in promoting sustainable clean energy solutions holds significant potential for addressing global environmental challenges. This...