Agile Adaptations in Media and Communication Projects: A Pathway to Enhanced Collaboration and Flexibility

Abstract

Media and communication are continually changing, therefore adapting to audience tastes, technology, and market dynamics is crucial. This chapter explores Agile project management in the media and communication sector to find and develop methods that improve efficiency, inventiveness, and responsiveness. Traditional Agile approaches, successful in software development, struggle in media projects' creative and collaborative atmosphere. After a thorough literature search, this study compares Agile approaches to media and communication projects to demonstrate the need for adaptation. To understand how Agile practices are applied and adapted in this setting, the research uses case studies and interviews with industry specialists. The findings show that tailored Agile frameworks can improve project outcomes by improving collaboration, adaptability, and stakeholder engagement. The study finishes with specialized agile implementation ideas for media businesses, adding to the discussion on Agile techniques' adaptability and applicability across industries.