Arabinda Bhandari

Arabinda Bhandari is presently working as an Associate Professor in Strategic Management area in School of Management, Presidency University, Bangalore, India. He is an author of “Strategic Management - A conceptual Framework”, published from McGraw Hill India. He has more than 20 years of experience in industry and academics.

Publications

Future of Customer Engagement Through Marketing Intelligence
Future of Customer Engagement Through Marketing Intelligence
Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj. © 2024. 286 pages.
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become...
Improving Service Quality and Customer Engagement With Marketing Intelligence
Improving Service Quality and Customer Engagement With Marketing Intelligence
Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj. © 2024. 399 pages.
To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed...
Demystifying Artificial Intelligence and Customer Engagement: A Bibliometric Review Using TCCM Framework
Demystifying Artificial Intelligence and Customer Engagement: A Bibliometric Review Using TCCM Framework
Arabinda Bhandari, Mudita Sinha. © 2024. 28 pages.
Artificial intelligence (AI) has grabbed the attention of the extent of literature and customer engagement of many business organizations in the past decade, especially with the...
Neuromarketing Trends and Opportunities for Companies
Neuromarketing Trends and Opportunities for Companies
Arabinda Bhandari. © 2020. 22 pages.
The main purpose of this chapter is to concisely describe the origin of neuromarketing, its applications in the organization, and to explore consumer behavior with the help of...