Anupreet Kaur Mokha

Anupreet Kaur Mokha is working as an Assistant Professor in Department of Commerce, SGTB Khalsa College, University of Delhi for more than 7 years. She has done her Ph.D. in Marketing from Department of Commerce, Delhi School of Economics, University of Delhi. She did her B.Com (Hons.) and M.Com from SGTB Khalsa College, University of Delhi. She is a continuous rank holder throughout the academics. Her area of interest consumer behaviour, electronic customer relationship management, electronic commerce, customer experience and customer loyalty. She has published many research papers in Scopus, ABDC, Web of Science and UGC Care indexed journals and also has been reviewer in many reputed publication houses such as Emerald, IGI Global, Sage publications, etc. She is also invited as a special guest and also delivered many lectures as a keynote speaker in many renowned universities and colleges.

Publications

Synergizing Horizons: The Tech-Driven Unification of Health, Environment, and the Law
Synergizing Horizons: The Tech-Driven Unification of Health, Environment, and the Law
Anupreet Kaur Mokha. © 2024. 25 pages.
The chapter explores the transformative implications of the tech-driven unification of health, environment, and legal domains, emphasizing the profound impact on societal...
Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty: A Mediation Approach
Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty: A Mediation Approach
Anupreet Kaur Mokha, Pushpender Kumar. © 2022. 21 pages.
This study examines the impact of electronic customer relationship management (E-CRM) on customer loyalty through the mediating effects of customer experience and customer...
Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry
Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry
Pushpender Kumar, Anupreet Kaur Mokha. © 2022. 22 pages.
This study examined the impact of E-CRM on customer loyalty with the mediating effect of customer satisfaction in the banking industry. Customer satisfaction is important for...
Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry
Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry
Anupreet Kaur Mokha. © 2021. 17 pages.
Brand equity is a rapidly growing field of research. Companies rely primarily on new and creative ways of improving high brand value. The main aim of this research was to examine...