Anantha Subramanya Iyer K. N.

Anantha Subramanya Iyer K N Associate Professor – Marketing, CMS Business School, JAIN (Deemed-to-be University) Having served in both industry and academia, has 21+ years of experience in teaching management students in both graduate and postgraduate levels, and has 4 plus years of industry experience. Currently serving as an Associate Professor in Marketing Area at CMS Business School, JAIN (Deemed-to-be University), Bangalore since 2005. Served as Chief Superintendent of Exams at CMS Business School and Controller of Examinations at MATS Institute of Management & Entrepreneurship, Bangalore. In the industry, has worked in the capacities of a Senior Software Engineer and Business Development Manager at Silicon Technologies Bangalore and Senior R&D Engineer at Symantec Corporation. Dr. Iyer has presented and published research papers, case studies and book chapters in the field of marketing and allied areas. He is also involved in consultancy projects with Government and private agencies.

Publications

Marketing in the Digital Age: Leveraging Technology for Sustainability
Marketing in the Digital Age: Leveraging Technology for Sustainability
K. N. Anantha Subramanya Iyer, Narendra Babu Shivanagere Nagojappa, Malini Kanjanapathy, S. Hemanth Kumar. © 2024. 24 pages.
This chapter explores the intersection of marketing and sustainability in the digital era. Given the rising importance of issues and the increasing emphasis on social...
Technology's Role in Sustainable Urban Development in Smart Cities
Technology's Role in Sustainable Urban Development in Smart Cities
Hemanth Kumar S., Prabha Kiran, Mahalakshmi S., Dinesh Nilkant, Anantha Subramanya Iyer K. N.. © 2024. 40 pages.
The chapter delves into smart cities, exploring their pivotal role in eco-friendly urban development. Utilizing information and communication technology (ICT), smart cities...