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About Us

Ahmed Benjelloun

Ahmed Benjelloun is a teacher-researcher at the National School of Business and Management of Fez, Sidi Mohamed de Ben Abdellah University.

Publications

Smart Tourism Experience and Responsible Travelers' Behavior: A Systematic Literature Review

The research on smart tourism experiences that take into account the responsible behavior of travelers is booming. The relationship between the development of memorial consumer...

Marketing Applications of Emerging Technologies: A Systematic Literature Review

In today's global environment, integrating emerging technologies has become a necessity. This book explores the intersection of technology and marketing, providing an...