Aarthy Chellasamy

Aarthy Chellasamy is an Assistant Professor with 9 years of teaching experience in School of Business and Management Christ (Deemed to be) University, Bangalore, India. She has completed her bachelor's in Engineering from Avinashi Lingam University, Coimbatore, Masters in International Business Management and PhD in Technology Marketing from Anna University. Her teaching interests are in the area of Management Information System, Sentiment Analysis and Opinion Mining, Business Analytics, Consumer Behavior, Operations Management. She has published more than 70 research papers to her credit in National and International Publishers including Emerald, Taylor & Francis and Springer. She has also presented papers in many national and international conferences to her credit. Her field of research include Information Technology Implementation & it's usage, Consumer Behavior in digital age.

Publications

Mobile Apps in Bleisure Tourism: Enhancing Travel Experience, Work-Life Balance, and Destination Exploration
Mobile Apps in Bleisure Tourism: Enhancing Travel Experience, Work-Life Balance, and Destination Exploration
Priyakrushna Mohanty, Aarthy Chellasamy, Aishwarya Nagarathinam. © 2024. 17 pages.
This study aims to achieve four primary objectives: first, to evaluate how mobile apps improve travel productivity and efficiency by streamlining logistics and simplifying...
Best Practices and Navigating the Effects of Open Access Journals in Scholastic Publication
Best Practices and Navigating the Effects of Open Access Journals in Scholastic Publication
Mallika Sankar, Aishwarya Nagarathinam, Senthilmurugan Paramasivan, Aarthy Chellasamy. © 2022. 21 pages.
Open access (OA) journals have transformed the academic publication to a different realm, which was unfathomable years ago. The early 1990s witnessed OA journals founded by...