A. B. Mishra

A. B. Mishra , Presently serving as an Associate Professor in International Institute of Management Studies, Pune. India. Dr. Mishra earned his PhD in Business Management and brings a wealth of corporate experience from renowned Multinational Companies in Sales & Marketing. With extensive tenure in both academia and industry, he blends practical insights with scholarly rigor. Dr. Mishra is an alumnus of the Faculty Development Program at IIM Kozhikode and has actively engaged in numerous seminars, conferences, and workshops across prestigious educational and corporate platforms. Dr. Mishra has actively participated in a myriad of seminars, conferences, and workshops hosted by eminent educational and corporate platforms. His research endeavors have left an indelible mark, with publications gracing the pages of reputable journals like SCOPUS, ABDC, and Web of Science and other leading journals. Not stopping there, he is also credited as an author of books and holds patents, showcasing his multifaceted contributions to the field. Not content with merely domestic endeavors, Dr. Mishra has broadened his horizons through participation in an International Immersion Program. His research interests are as diverse as they are cutting-edge, encompassing areas such as Phygital, Banking & Insurance, E-business, M-commerce, Artificial Intelligence (AI), Internet of Things (IoT), Consumer Perception of sustainable practices, and more. Beyond research, Dr. Mishra is deeply committed to nurturing the next generation of leaders, imparting invaluable knowledge in core subjects such as Marketing Management, Sales Management, Consumer Behavior, Advertisement & Sales Promotion, and beyond. Through his holistic approach to education, Dr. Mishra inspires students to excel and innovate in the ever-evolving landscape of business and academia.

Publications

The Mumbai Dabbawalas: An Efficient and Sustainable Lunchbox Delivery System
The Mumbai Dabbawalas: An Efficient and Sustainable Lunchbox Delivery System
A. B. Mishra, Abhishek Singh. © 2024. 7 pages.
This case study describes the operational sustainable process of Mumbai's lifeline Dabbawalas. It examines the key characteristics that have aided in their accomplishment....
Capitalizing the Retail Industry by Automation and Artificial Intelligence (AI): Case Study of IKEA
Capitalizing the Retail Industry by Automation and Artificial Intelligence (AI): Case Study of IKEA
A. B. Mishra, Mithila Satarkar, Sanat Joshi. © 2024. 7 pages.
IKEA was formed in a remote corner of Sweden, where it was difficult to contact potential clients in larger towns. Is currently serving over 775 million clients worldwide and has...
ZARA: Technological Influence on Becoming the Fashion Industry's Market Leader
ZARA: Technological Influence on Becoming the Fashion Industry's Market Leader
A. B. Mishra, Simran Devendra Dodke. © 2024. 12 pages.
Zara, the flagship brand of Inditex, has revolutionized the fashion industry with its unique approach to fast fashion. Zara has completely transformed the fashion business....
Capitalizing the Retail Industry by Automation and Artificial Intelligence (AI): Case Study of IKEA
Capitalizing the Retail Industry by Automation and Artificial Intelligence (AI): Case Study of IKEA
A. B. Mishra, Mithila Satarkar, Sanat Joshi. © 2024. 13 pages.
Automation significantly boosts the business performance of retail stores. The retail technology trade has been projected to grow at a CAGR of 9.3% from 2024 to 2030, with a...
The Transaction War Between Google Pay and Phonepe
The Transaction War Between Google Pay and Phonepe
A. B. Mishra, Vinod Gaikwad. © 2024. 20 pages.
The transaction war between Google Pay and PhonePe has been a focal point in the digital payment landscape, reflecting the intense competition and evolving dynamics within the...