. Rupali

. RupaliRupali is a dedicated full-time research scholar pursuing her doctorate in Management at Amity Business School, Amity University Uttar Pradesh, since January 2021. She holds both an undergraduate degree (B.Com Hons) and a master's degree (M.Com) from the University of Delhi. Her research interests encompass Human Resource Management, Organizational Behavior, and areas of Finance, with a particular focus on the integration of technology within these fields. Rupali has authored several notable publications, including Scopus-indexed book chapters. She continues to contribute to academic discourse through her research and writing, especially in the intersections of HR and Finance in the context of technological advancements.

Publications

Impact of Social Media Influencer Credibility on M-Banking Acceptance: The Moderating Role of Financial Literacy
Impact of Social Media Influencer Credibility on M-Banking Acceptance: The Moderating Role of Financial Literacy
Prerna Arora, . Rupali, Natasha Sharma, Anurupa Bagchi Singh. © 2024. 23 pages.
Mobile banking is a new form of payment service that aims to acquire the underserved market of prospective mobile banking consumers. Social media influencers are used as a means...
Does AI Chatbot Service Quality Impact Customer Loyalty?: Examining Satisfaction and Attitudes
Does AI Chatbot Service Quality Impact Customer Loyalty?: Examining Satisfaction and Attitudes
. Rupali, Natasha Sharma, Prerna Arora, Paritosh Mishra. © 2024. 27 pages.
Artificial intelligence (AI) has emerged as a catalyst for change in numerous sectors. AI chatbots have been shown to be able to enhance customer engagements and loyalty. This...
Impact of Social Media Influencer Credibility on M-Banking Acceptance: The Moderating Role of Financial Literacy
Impact of Social Media Influencer Credibility on M-Banking Acceptance: The Moderating Role of Financial Literacy
Prerna Arora, . Rupali, Natasha Sharma, Anurupa Bagchi Singh. © 2024. 22 pages.
Mobile banking is a new form of payment service that aims to acquire the underserved market of prospective mobile banking consumers. Social media influencers are used as a means...