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The Future of Social Media Entrepreneurship in Business for Women Entrepreneurs

Shafiqua Nawar (BRAC University, Bangladesh), Marzia Zaman (BRAC University, Bangladesh), Tasnim Binte Zahir (BRAC University, Bangladesh), Md. Shadman Rahman Khan (McMaster University, Canada), and Md. Sajid Shariar (Coventry University, London, UK)
Copyright: © 2024 |Pages: 245
EISBN13: 9798369358542|DOI: 10.4018/979-8-3693-1781-5.ch014
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Abstract

This research explores how social media transforms women's entrepreneurship, examining its impact on networking, information gathering, and crowdfunding. Assessing advantages, disadvantages, and global potential, it addresses challenges and growth strategies. Acknowledging rapid social media growth, especially on platforms like Facebook and Instagram, the study delves into technology's role, emphasizing underdeveloped countries. It investigates challenges for rural women, proposing strategies for business expansion. The study emphasizes the future of social media entrepreneurship for women, highlighting creativity, productivity, and overcoming societal barriers. Practical applications include guidance for female entrepreneurs, aiding organizations in promoting women in business. The mixed-methods approach, despite limitations, contributes valuable insights to the evolving field.
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