Research in the Field of Communication in Mexico: Topics, Findings, and Opportunity Areas, the First Step to Develop Research Plans

Ramsés Cabrera-Gala (Universidad Popular Autónoma del Estado de Puebla (UPAEP), Mexico & University of Extremadura, Spain)
Copyright: © 2022 |Pages: 188
EISBN13: 9781668471760|DOI: 10.4018/978-1-6684-4523-5.ch009
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Abstract

Research and communication in a country with the characteristics of Mexico must be merged in a strategic planning that includes a retrospective analysis that demonstrates their joint progress, but simultaneously attends to the search of progress. Therefore, this chapter summarizes the results of communication manuscripts in Mexico from 2010 to 2020 by following the PRISMA guidelines, obtaining a final sample of 69 articles that were coded by the content analysis method. Results were categorized into areas like journalistic communication; educational and scientific communication; political and governmental communication; organizational and corporate communication; communication in social groups, minorities, and activists; and mass media communication. Then, the aim of this chapter is to present the main research areas around communication in Mexico. Likewise, the main objectives, frameworks, and findings are discussed, as well as the establishment of future research opportunities in the field of communication in Mexico.
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