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Open Access Book (Free Access) - Encyclopedia of Information Science and Technology, Sixth Edition (ISBN: 9781668473665)
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MLA
Borchers, Andyand Bob Mills. "Prudential Chamberlain Stiehl: The Evolution of an IT Architecture for a Residential Real Estate Firms." IGI Global, 2002. 360-375. Web. 19 Oct. 2024. doi:10.4018/978-1-93070-840-2.ch025
APA
Borchers, A. & Mills, B. (2002). Prudential Chamberlain Stiehl: The Evolution of an IT Architecture for a Residential Real Estate Firms (pp. 360-375). doi:10.4018/978-1-93070-840-2.ch025
Chicago
Borchers, Andyand Bob Mills. "Prudential Chamberlain Stiehl: The Evolution of an IT Architecture for a Residential Real Estate Firms," 360-375 (2002), accessed October 19, 2024. doi:10.4018/978-1-93070-840-2.ch025
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Prudential Chamberlain Stiehl: The Evolution of an IT Architecture for a Residential Real Estate Firms
Andy Borchers (Kettering University, USA) and Bob Mills (Prudential Chamberlin Stiehl Realtors, USA)
Copyright:
© 2002
|
Pages:
375
EISBN13:
9781599047126
|
DOI:
10.4018/978-1-93070-840-2.ch025
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Abstract
This case describes the evolution of an IT architecture for Prudential Chamberlain Stiehl Realtors (PCSR), a 14-office, 250 sales agent real estate firm located in Southeast Michigan. Initially, the CIO of the firm concentrated on providing basic connectivity to sales agents and a simple World Wide Web (WWW) presence. Although this was accepted by users and moved the firm forward technically, management questioned the value of this technology. In the next phase of development, PCSR worked to build a “rich” set of applications that enhance the firm’s relationships with clients and agents. At the end of the case, the CIO ponders future moves in technology and their impact on the firm’s strategy.
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