MLA
Lima Rua, Orlandoand Catarina Santos. "Assessing the Relationship Between Brand Image, Market Orientation, and Competitive Advantage." IGI Global, 2021. 193-216. Web. 4 Oct. 2024. doi:10.4018/978-1-7998-4387-0.ch010
APA
Lima Rua, O. & Santos, C. (2021). Assessing the Relationship Between Brand Image, Market Orientation, and Competitive Advantage (pp. 193-216). doi:10.4018/978-1-7998-4387-0.ch010
Chicago
Lima Rua, Orlandoand Catarina Santos. "Assessing the Relationship Between Brand Image, Market Orientation, and Competitive Advantage," 193-216 (2021), accessed October 04, 2024. doi:10.4018/978-1-7998-4387-0.ch010
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