MLA
Vasundhara, S., K. Srivarun Venkatesh, V. Manimegalai, P. Sundharesalingam, S. Sathyakalaand Sampath Boopathi. "AI-Powered Marketing Revolutionizing Customer Engagement Through Innovative Strategies." IGI Global, 2024. 21-46. Web. 4 Jul. 2024. doi:10.4018/979-8-3693-2643-5.ch002
APA
Vasundhara, S., Venkatesh, K. S., Manimegalai, V., Sundharesalingam, P., Sathyakala, S., & Boopathi, S. (2024). AI-Powered Marketing Revolutionizing Customer Engagement Through Innovative Strategies (pp. 21-46). doi:10.4018/979-8-3693-2643-5.ch002
Chicago
Vasundhara, S., K. Srivarun Venkatesh, V. Manimegalai, P. Sundharesalingam, S. Sathyakalaand Sampath Boopathi. "AI-Powered Marketing Revolutionizing Customer Engagement Through Innovative Strategies," 21-46 (2024), accessed July 04, 2024. doi:10.4018/979-8-3693-2643-5.ch002
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