Call for Chapters: Reshaping Marketing Science in Wholesaling and Retailing

Editors

Theodore Tarnanidis, Researcher, Greece

Call for Chapters

Proposals Submission Deadline: May 5, 2024
Full Chapters Due: July 7, 2024
Submission Date: July 7, 2024

Introduction

This publication seeks to motivate diverse academics, professionals, and researchers to conduct research on the future of marketing science in wholesaling and retailing. Based from the findings of the academic literature insofar it can argued that the future of marketing in wholesaling and retailing will be characterized by a blend of data-driven insights, technological innovation, personalized experiences, and a focus on sustainability and ethics. Success in this evolving landscape will require agility, adaptability, and a deep understanding of evolving consumer preferences and behaviors.

Objective

The objectives of the edited book are to explore several continuing trends that reshaping the future of marketing science in wholesaling and retailing, by combining a treatment of general marketing methods and principles.

Target Audience

This publication is an important reference source for academics and researchers in marketing, undergraduate students, postgraduate students, consultants, technology developers and policymakers interested in exploring the future of marketing science in wholesaling and retailing. The call will be available, though specific professional networks, conferences, research groups, website announcements, list‐servers and other venues.

Recommended Topics

• Data-driven Decision Making • Data-driven Personalization • Buying goods using Virtual Reality (VR) and Augmented Reality (AR) • Artificial Intelligence and Machine Learning • Omnichannel Marketing NFTs (Non-Fungible Tokens) and Virtual Assets • Voice Commerce and Smart Devices: • Ethical considerations and challenges • Adaptability and Innovation • Human interface technologies • Sustainability and ethics • Social Commerce and Influencer Marketing • Advertising and promotional tactics • Digital Marketing strategy • Marketing for retailers, wholesalers, manufacturers • Market economics and wholesaling • Wholesale and retailers • Inbound Marketing tactics • Augmented reality (AR) and virtual reality (VR) Marketing • Emotional Intelligence in AI: AI-driven systems • Agile marketing methodologies • Marketing 5.0 • Future of Marketing • Marketing is changing • Reshaping Marketing Science

Submission Procedure

Researchers and practitioners are invited to submit on or before May 5, 2024, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by May 19, 2024 about the status of their proposals and sent chapter guidelines.Full chapters are expected to be submitted by July 7, 2024, and all interested authors must consult the guidelines for manuscript submissions at https://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Reshaping Marketing Science in Wholesaling and Retailing. All manuscripts are accepted based on a double-blind peer review editorial process.

All proposals should be submitted through the eEditorial Discovery® online submission manager.



Publisher

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit https://www.igi-global.com. This publication is anticipated to be released in 2025.



Important Dates

May 5, 2024: Proposal Submission Deadline
May 19, 2024: Notification of Acceptance
July 7, 2024: Full Chapter Submission
August 11, 2024: Review Results Returned
September 8, 2024: Final Acceptance Notification
September 15, 2024: Final Chapter Submission



Inquiries

Theodore Tarnanidis Researcher tarnanidis@uom.edu.gr

Classifications


Business and Management; Computer Science and Information Technology; Media and Communications
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