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TopLiterature Review And Hypotheses
Product Display (PD) SatisfactionA product’s visual appeal (Krasonikolakis, Vrechopoulos, & Pouloudi, 2011), affects the senses of the customer, and so product display (PD) satisfaction. According to Cheng et al., (2014), a product display can use texture, color, and style (Wu et al., 2013) in combination of color and shape (Reutskaja & Hogarth, 2009) to achieve a satisfactory two or three dimensional look. The objective of product display is to entertain, inform, educate and persuade the customer (Pegler, 2012). Murray et al. (2010) have posited that the amount of space allocated to a product for display determines the demand for a product, meaning a more spacious product display is better for sales than a cluttered one (Ballantine, Jack, & Parsons, 2010).