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Oct 3, 2024 Your Personal Information is Being SOLD
How much is your data worth to large companies? This article explores how companies trade consumer data with national corporations to support their marketing strategies. With personal information available online like never before, businesses now have extensive access to consumer data, such as gender, age, income, and more. Navigating this access requires careful legal and ethical consideration.
IGI GlobalRead More
Business and ManagementComputer Science and Information TechnologySecurity and ForensicsMarketingInformation EthicsBooks & E-BooksResearch Trends
Apr 25, 2024 How AI Changes the Game with Targeted Advertising and Rapid Upscaling
How can advertisers possibly keep up with billions of unique individuals on the planet? Enter artificial intelligence.
IGI GlobalRead More
Business and ManagementMarketingBooks & E-BooksResearch Trends
Jan 5, 2024 A Q&A with Prof. Reason Masengu
A Q&A with Prof. Reason Masengu on their recent publication.
IGI GlobalRead More
Business and ManagementMarketingInterview
Apr 7, 2020 The Key Role of Fandoms in Marketing
Hear From Expert Dr. Nathalie Collins
Nikki BorgelRead More
Business and ManagementMarketingBooks & E-BooksChaptersInterviewOceaniaAuthor NewsAMCIS
May 22, 2019 How the NFL is Using Emotional Branding to Combat its Violent Image
The Recent NFL Draft Was as Much Heartwarming as it Was Team Building
IGI GlobalRead More
Business and ManagementMedia and CommunicationsBusiness IntelligenceConsumer ManagementMarketingHuman Aspects of BusinessBooks & E-BooksChaptersResearch Trends
May 22, 2019 Scopus Indexes the International Journal of Public Administration in the Digital Age (IJPADA)
Scopus Indexes the International Journal of Public Administration in the Digital Age (IJPADA)
IGI GlobalRead More
Business and ManagementComputer Science and Information TechnologyGovernment and LawMedia and CommunicationsBusiness Information SystemsBusiness IntelligenceE-BusinessMarketingGlobal BusinessGlobal Information TechnologyPublic & Sector ManagementBusiness & Organizational ResearchIT GovernanceJournalsInfoSci-JournalsAwards & RecognitionReviews & Indexing
Flight Fight
Apr 12, 2017 Flight Fight
Two IGI Global Editors-in-Chief weigh in on the latest incident involving United Airlines forcibly removing a passenger
Colby ConwayRead More
Hospitality, Travel & Tourism ManagementMarketingNorth America
IGI Global Announces New 2018 Journals
Mar 17, 2017 IGI Global Announces New 2018 Journals
Newly added journals for the 2018 copyright year
IGI GlobalRead More
MarketingDistance EducationEngineering EducationEnvironmental EngineeringIT Research & TheoryJournals
Dr. Leng
Jan 27, 2017 Dr. Ho Keat Leng Speaks on Emerging Marketing Trends in Asia
Dr. Leng is being honored as part of the Dr. Patricia Cranton Outstanding Scholars Program
IGI GlobalRead More
MarketingBooks & E-BooksInterviewAwards & RecognitionAsiaChina
”Global
Feb 15, 2016 Featured Title: Global Perspectives on Contemporary Marketing Education
Part of the Advances in Marketing, Customer Relationship Management, and E-Services Book Series
IGI GlobalRead More
EducationGovernment and LawMarketingGlobal BusinessGlobal Information TechnologyBooks & E-BooksNorth AmericaMiddle East & AfricaInfoSci-BooksBook SeriesResources for LibrariansAuthor NewsResources for ResearchersResources for DistributorsResources for Instructors
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