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Virtual Worlds, Real Commerce

By IGI Global on Sep 24, 2010
If the thought of dragging your feet from store to store through a massive shopping mall makes you cringe, Yusaku Maezawa might have found a solution for you. Zozotown is a Japanese virtual mall where visitors can visit 166 different clothing stores, all full of the funkiest and latest fashions. Shoppers simply click on the stores they want to visit and then shop through available clothes and accessories for each store. Items include measurements, photos, and other details, which customers should pay close attention to, because no returns can be made to this mall. A no-return policy is one way that costs are being reduced to make purchases cheaper for consumers and to make the virtual mall at least as profitable as a traditional one.

One of Mr. Maezawa's goals for the mall is to have a shopping experience where visitors behave with a certain set of manners, creating an easier shopping experience for consumers and sellers. Stores find themselves doing well in Zozotown because they have the ability to reach a wide range of customers across all of Japan without "selling out" and becoming chain stores. Zozotown and its parent company, Start Today, are joyful organizations that are constantly expanding as Mr. Maezawa and his employees continually introduce more Japanese brands to a growing virtual world of shoppers. ( www.ft.com/cms/s/0/bbda0ef2-b94b-11df-99be-00144feabdc0.html)

As the world of internet commerce begins to grow into a world of virtual commerce, more in depth research is required within this area. To fill this gap, IGI Global, an information science and technology publisher, presents one of its newest releases, Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships, edited by Barbara Ciaramitaro, Walsh College, USA. With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. This title presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships


Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce. This comprehensive reference contains chapters written by researchers from across the globe. For more information on this title please visit www.igi-global.com/Bookstore/TitleDetails.aspx?TitleId=41756.

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