Email Updates RSS
Search
"Olfactory Effects on Human Behavior within a Simulation Experiment" offered for free access

The Mystery of How Smell Affects Human Behavior

By IGI Global on Dec 5, 2016
The Mystery of How Smell Effects Human BehaviorEven without conscious acknowledgement, the impact of smell can elicit strong emotional response. Triggered by life experiences and memories, even "good" smells are completely relative and elicit entirely different responses, depending on the individual, segment or culture.

This phenomena is illustrated in the Scientific American article "Do scents affect people's moods or work performance?" In the mid-60's in Britain, researchers ran an experiment where adult test subjects were asked to rate a variety of common odors, one being the smell of wintergreen. A few years later, a similar study was conducted in the United States with the smell of wintergreen as well. In Britain, the smell was given one of the lowest pleasantness ratings, while in the US, it received the highest pleasantness rating. History explains this disparity. In Britain, the smell of wintergreen is associated with medicine and, particularly for the participants in the 1966 study, with analgesics that were popular during WWII (a time that these individuals would not remember fondly). In the US, the smell of wintergreen is exclusively a candy mint smell and one that has very positive connotations.

The research "Olfactory Effects on Human Behavior within a Simulation Experiment" tests how the smell of peppermint, in this case, effects a test segment of individuals when presented with an economic problem. Authors from Department of Statistics and Operations Research, University of Graz, Austria, Tanja Feit and Ulrike Leopold-Wildburger, pose the question: How are people are influenced by olfactory stimulation while solving a problem? The purpose of this paper is to analyze the relationship between an olfactory simulation experiment and the output of work and success in problem solving.

This research is featured in the International Journal of Decision Support System Technology, a resource providing comprehensive coverage of DMSS technology issues. The issues can involve, among other things, new hardware and software for DMSS, new models to deliver decision making support, dialog management between the user and system, data and model base management within the system, output display and presentation, DMSS operations, and DMSS technology management. Since the technology's purpose is to improve decision making, the articles are expected to link DMSS technology to improvements in the process and outcomes of the decision making process.

Access "Olfactory Effects on Human Behavior within a Simulation Experiment" here.

Some of IGI Global’s other publications exploring Decision Support Systems include the following:
Newsroom Contact:
Ann Lupold, Promotions Coordinator
alupold@igi-global.com
(717) 533-8845, ext. 132
www.igi-global.com/
Browse for more posts in:
InfoSci-JournalsJournalsFacebookFree ContentResources for InstructorsResources for Researchers

No comments Comments

Log in or sign up to comment.
Be the first to comment!

More from IGI Global

Apr 18, 2024 Uniting Nations with Multinational Electronic Health Records to Stop Lassa Fever's Pandemic Threat!
The World Health Organization (WHO) has reported a surge in Lassa fever cases in Nigeria, emphasizing the urgent need for containment measures.
IGI GlobalRead More
Medical, Healthcare, and Life SciencesHealthcare Information SystemsBooks & E-BooksResearch Trends
Apr 16, 2024 IGI Global Announces the 2024 Journal Reviewers Award Winners
IGI Global congratulates the winners of this year's Journal Reviewer Award
IGI GlobalRead More
JournalsAwards & RecognitionOpen Access
Apr 15, 2024 What Defines Authorship and Who Should Be Included in a Manuscript’s Byline?
For decades, academic publishing has been plagued with discrepancies surrounding authorship of scholarly research...
IGI GlobalRead More
Books & E-BooksAcquisitions
Apr 15, 2024 Doody’s Selects IGI Global Books for Special Topics List
Two IGI Global publications have been recognized by Doody's for their excellence and niche topic focus.
IGI GlobalRead More
Medical, Healthcare, and Life SciencesMedia and CommunicationsBooks & E-BooksAwards & Recognition
Apr 11, 2024 Technology is Making Disparities Worse
Digital Inclusion Week underscored the urgent need for a national digital equity plan in the US due to disparities in internet access and digital skills.
IGI GlobalRead More
Apr 8, 2024 Nearly 90% of IGI Global’s Frontlist Books Now Indexed in Scopus
The majority of IGI Global's books Frontlist is now indexed by Scopus. Learn what this prestigious recognition means for the publisher and the experts behind these books.
IGI GlobalRead More
Books & E-BooksAwards & RecognitionReviews & Indexing
Apr 4, 2024 Navigating Neglected Maintenance and Safety Risks of Flight Travel
A United Airlines Flight 837 bound for Tokyo from San Francisco could not take off due to a mechanical issue.
IGI GlobalRead More
Business and ManagementComputer Science and Information TechnologyScience & EngineeringHospitality, Travel & Tourism ManagementAerospace EngineeringBooks & E-BooksResearch Trends
Apr 3, 2024 Introducing the New IGI Book Topic Brochures
IGI Global is excited to introduce a new initiative to provide detailed insights into various fascinating subjects. Our brochures offer a comprehensive overview of timely publications covering the latest research topics...
IGI GlobalRead More
EducationBusiness and ManagementComputer Science and Information TechnologySocial Sciences and HumanitiesBooks & E-Books
Apr 3, 2024 Interview with a Global Guru in Education
Hear from Dr. Velliaris, who was voted as a Top 30 Global Guru in Education.
EducationBooks & E-BooksInterviewAuthor News
Mar 29, 2024 Cocoa Prices Skyrocket
Cocoa prices surging to $10,000 per metric ton challenge chocolate manufacturers and consumers, risking supply chain stability and higher retail prices...
IGI GlobalRead More
Business and ManagementEnvironmental, Agricultural, and Physical SciencesSustainable DevelopmentBooks & E-BooksResearch Trends
First Previous 1 2 3 4 5 6 7 8 9 10  ... Next Last