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The YouTube Momo Challenge is bringing into question children’s security online.

What the Latest Internet Hoax is Teaching Parents About Their Children’s Online Activity

By Anne Long on Mar 26, 2019
The Momo Challenge, a cyberbullying trend, has caused a ripple in the news with children being exposed to a disturbing character on social media platforms, like YouTube and WhatsApp, who induces them to commit various acts, including running away from home, self-inflicting pain, and more. Its prevalence has parents and professionals concerned about what this character means for children’s safety while browsing the Internet and the different forms of cyberbullying.

“Cyberbullying involves the use of electronic technologies to harm others using hostile, embarrassing and intimating repetitive behaviors,” stated by Prof. Michelle F. Wright from Pennsylvania State University, USA and Masaryk University, Czech Republic, in her chapter, “Cyberbullying: Definition, Description, Characteristics, and Consequences,” which is part of the IGI Global publication, Handbook of Research on Children's Consumption of Digital Media. This premier reference source features insight into research on cyberbullying, social media, and digital advertising, making it an essential handbook for examining how digital media exposure impacts today’s youth and what it means for future generations of young internet users and parents.

Prof. Wright’s definition prompts the association of cyberbullying with the Momo Challenge because of its presence within “distributing explicit videos via various websites.” In many reports, the Momo Challenge character would appear in YouTube videos, on social media platforms, and coerce children into committing various acts, as if it were a game.

“Although some parents did actually monitor their children’s online activities, these strategies were often not effective because parents lack technological skills and they do not follow-up on the strategies that they have implemented,” found Prof. White, after conducting a study of how parents monitored their children’s activities on the internet.

Furthermore, Prof. Wright concluded: “Parents are often uncertain as to what their children do online, and they are even less certain of how to discuss online activities and online risks with their children. Not engaging in active and ongoing dialogue with their children about online activities, increases children’s exposure to online risks,” such as the Momo Challenge.

“There is a need for individual awareness and government policies so that the use of social media can develop for both children and adults,” stated contributors Prof. Tuncay Dilci, from Cumhuriyet University, Turkey, and Prof. Anıl Kadir Eranıl, from Karacaşar Primary School, Turkey, in their chapter, “The Impact of Social Media on Children,” from the publication, Handbook of Research on Children's Consumption of Digital Media.

Other scholars suggest a need for media literacy education in schools to diminish the risk of cyberbullying and digital influence.

However, awareness and education alone will not fully protect children from the influence of digital and social media. Therefore, the question remains on how parents will be able to protect their children’s security when browsing the Internet, as younger generation are increasingly being exposed to the ever-present and connected digital world.
All of the featured chapters are a part of IGI Global’s InfoSci®-OnDemand feature, the most comprehensive collection of full-text literature in applied research that allows individuals to search by areas of research and interest to purchase specific articles and chapters.

Additionally, find below a selection of related publications that contain the timeliest, peer-reviewed research in cyber security, digital humanities, and psychology. Be sure to recommend these titles to your librarian to ensure your institution can acquire the most emerging research.




All this research is part of IGI Global’s InfoSci®-Books, a database of over 4,500+ reference books containing nearly 100,000 chapters with 1,000,000+ citations. With an annual subscription (2000-2019) price as low as US$ 8,580US$ 6,435* (one-time perpetual purchase for current volume year (2019) offered as low as US$ 17,500US$ 13,125*), this database hosts key features such as full-text PDF and HTML format, no DRM, unlimited simultaneous users, and no embargo of content (research is available months in advance of the print release).

When an institution invests in IGI Global’sInfoSci-Books and/or InfoSci-Journals (185+ scholarly journals) database, they can take advantage of IGI Global’s Open Access (OA) Fee Waiver Initiativee to provide their institution with an additional source of OA article processing charge (APC) funding.**

Purchase or recommend these databases to your librarian.
The opinions expressed in this article are the author's own and do not reflect the views of IGI Global.
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* InfoSci-Books US$ 6,435 annual subscription price and InfoSci-Journals US$ 3,825 annual subscription price are only available to new customers through IGI Global’s Library Account Program, and cannot be combined with most offers or multi-site use. Perpetual purchase option reflects InfoSci-Books 2019 (600+ titles) pricing and pricing for all InfoSci-Journals issues released in 2019 for existing customers.

**The Open Access (OA) article processing charge will be waived after the student, faculty, or staff’s paper has been vetted and accepted into an IGI Global journal.
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