Hershey, Pennsylvania
New York, New YorkBeijing, China
Email Updates RSS
Search
Dr. Mesquita explains the importance of studying Gen. Z's interaction with technology

How is Generation Z Changing the Business Landscape? Hear From Expert Dr. Anabela Mesquita

By Sharlene Oong on Feb 7, 2019
While technology has accelerated the pace of innovations and global interaction, it has a new audience to adhere to; Generation Z, (born mid-1990s to now, according to demographers). As Generation Z were born during the age of technology, they are known to stand out from previous generations in their dependency on Information Communications Technology (ICT) for communicating, working, and socializing. However, Generation Z is projected to comprise of the global population of 7.7 billion in 2019, driving businesses to gear and rethink their marketing and hiring strategies.

In order to better understand the interaction between Generation Z and technology, researchers are investigating how information systems impact people within organizations, including Dr. Anabela Mesquita, from ISCAP/IPP and Algoritmi Centre, University of Minho, Portugal, and Editor-in-Chief of International Journal of Technology and Human Interaction (IJTHI). Dr. Mesquita goes in detail about the different ways generations interact with information systems in an IGI Global interview.

What inspired you to pursue research activities in your field?

I belong to Generation X and I grew up in an environment where computers were beginning to have its place and importance. When technology started to evolve, I realized that I was attracted to pursuing research in computer and information technology field. I wanted to know more about the implementation of information systems within organizations, as well as their impact on people, the way they conduct tasks, the way they interact within different fields and organizational cultures. Since then (more than 20 years ago), I conduct research in information systems, as well as their impact on people and organizations.

Why are your respective areas of research important to the field at large?

We need to look at these fields in a systemic way - where changes in one field impact others as well. I cannot imagine a situation where information systems are implemented based only on its productivity and efficiency. What about the way people will communicate, or interact? How will they feel, react, and work after the implementation of the system? All dimensions of the organization need to be taken into consideration.

In your opinion, what are some of the benefits of your research to its community of users?

Currently, my research is focused on the personal and professional development of people through the use of technology which is becoming more relevant due to our ever-evolving environment. People need to develop the right competences and skills in order to face daily challenges in any situation, including those in organizations.

How does your research set the pace the evolving research trends you foresee in the future?

Not only did I study about the personal and professional development of people, I also uncovered developments within social media, as they play a key role in the communication and interaction of people inside and outside organizations. Communication has changed, as we want everything right here and right now, leaving no borders between work and leisure time. However, when we communicate with Generation Z, we discover they have developed a different way to interact with work and technologies. We need to understand how they think, how they are reacting to these challenges, and situations in order to be able to meet their needs and expectations regarding the use of technologies. A lot will still be said and done concerning the use of technologies and their role in organizations.

What has your experience publishing with IGI Global been like?

I am the Editor-in-Chief of the International Journal of Technology and Human Interaction (IJTHI) for 10 years now. Previously, I was the Associate Editor for the same journal. My experience has always been very good. They supported me in 50+ contributions, including Human Behavior, Psychology, and Social Interaction in the Digital Era and User Perception and Influencing Factors of Technology in Everyday Life. In every situation, my experience has been very positive.
We would like to thank Dr. Mesquita for sharing her research on business communication, human-computer interaction, and digital storytelling.
Dr. Mesquita's journal, International Journal of Technology and Human Interaction (IJTHI), is available through IGI Global’s world-renowned InfoSci®-Journals, a database of nearly 25,000 peer-reviewed articles with 1,000,000+ citation references sourced from 185+ scholarly journals. Offered as low as US$ 5,100 US$ 3,825*, this database hosts key features such as full-text PDF and HTML format, no DRM, unlimited simultaneous users, and no embargo of content (research is available months in advance of the print release). Spanning across 350+ topics in 11 core subject areas, including business and management, computer science, education, engineering, social sciences and humanities, and more, this robust research database is ideal for academic and research institutions. Purchase or recommend this database to your institution’s librarian.
Due to the overwhelming success of IGI Global’s Open Access (OA) (Offset Model) Initiative that is offered through our InfoSci-Journals database (nearly 25,000 peer-reviewed articles sourced from 185+ scholarly journals), we have extended this initiative to apply to our InfoSci®-Books database of 4,500+ reference books containing nearly 100,000 chapters focusing on emerging research.

As such, when an institution invests in IGI Global’s InfoSci-Books and/or InfoSci-Journals database, IGI Global will match the library’s investment with a fund of equal value to go toward subsidizing the OA article processing charges (APCs) for their faculty at that institution when their work is accepted under OA into an IGI Global journal.**
Find below a sample of related titles which are also featured in IGI Global’s award-winning InfoSci-Journals database:

Disclaimer: The opinions expressed in this article are the author’s own and do not reflect the views of IGI Global.
Newsroom Contact
Caroline Campbell
Marketing Manager
ccampbell@igi-global.com
(717) 533-8845, ext. 144
www.igi-global.com/

*InfoSci-Journals $3,825 annual subscription price is only available to new InfoSci-Journals subscriptions and cannot be combined with most offers or multi-site use.

**The Open Access (OA) article processing charge will be waived after the student, faculty, or staff’s paper has been vetted and accepted into an IGI Global journal.
Browse for more posts in:
Research TrendsSocial Sciences and HumanitiesHuman Aspects of TechnologyInfoSci-JournalsInterviewEurope

No comments Comments

Log in or sign up to comment.
Be the first to comment!

More from IGI Global Scientific Publishing

0
Jun 30, 2025 Publish or Perish but Don’t Let AI Write It for You
As Artificial Intelligence (AI) continues to infiltrate all aspects of the academic publishing landscape, a critical question arises: where should the line be drawn between AI assistance and authorship?
0
Jun 24, 2025 Unlocking the Power of Emotional Intelligence in Learning
On Monday, March 10th, editor Sarah Sniderman and foreword author Prof. Steven Shaw hosted a book launch event in collaboration with The Institute of Educational and Developmental Studies, presenting the recently released book, Utilizing Emotional Experience for Best Learning Design Practices (ISBN: 9798369326633).
EducationCognitive LearningBooks & E-BooksHigher Education
Jun 20, 2025 IGI Global Scientific Publishing Sponsors Conf-IRM 2025
Empowering Researchers in Library & Information Sciences
Library and Information ScienceConferencesInformation Resources ManagementJournalsPress Release
0
Jun 19, 2025 Video Series with Editor Dr. Angello Villarreal
Dr. Angello Villarreal is the award-winning editor of two books, Hispanic Perspectives on Student Support and Community Empowerment (ISBN: 9798337313405) and Hispanic Scholar Perspectives on Education and Wellbeing (ISBN: 9798369376881). The research in these books provide an accumulation of knowledge regarding the importance of inclusive learning environments as well as personal testimonials from Hispanic educators from around the globe.
EducationBooks & E-BooksDEIHigher Education
0
May 27, 2025 How Academic Support Services Are Transforming Higher Education in 2025
In today’s fast-paced and increasingly complex higher education environment, students face mounting pressure to make informed academic and financial decisions.
EducationBooks & E-BooksHigher Education
0
May 23, 2025 Inside the Global Evolution of eLearning
As technology continues to rapidly evolve, it's essential to have resources that offer practical and timely insights into how higher education is adapting and transforming in response to today’s technological advancements.
EducationArtificial IntelligenceBooks & E-BooksEducational Technologies
0
May 22, 2025 Tariffs, Trade, and Turbulence
With tariffs surging to their highest levels in over a century, understanding the broader implications of these changes has never been more critical. As global markets react to shifting trade policies—particularly those emerging from the United States—economists and policymakers alike are closely monitoring the potential consequences for international trade, capital flows, and economic stability.
Business and ManagementGovernment and LawGlobal BusinessBooks & E-Books
0
May 20, 2025 From Inner Voice to Global Relevance
Despite being a fundamental part of the human experience, intrapersonal communication—the dialogue we have with ourselves—has long been overlooked in favor of broader communication studies. Often treated as a secondary concept within other disciplines, this critical area has yet to receive the attention it deserves.
Social Sciences and HumanitiesMedia and CommunicationsBooks & E-Books
May 19, 2025 Will AI Replace Librarians? Benefits and Pitfalls of This Technological Revolution
Free On-Demand Virtual Event Now Available
Computer Science and Information TechnologyLibrary and Information ScienceWebinarFree Content
0
May 1, 2025 Is the Age of Everyday Robots Already Here?
Will robots be part of everyday life sooner than we think? At a recent trade show, Unitree's G1 humanoid robot is capturing people’s attention for its agility and compact size.
Computer Science and Information TechnologyRoboticsBooks & E-BooksResearch Trends
First Previous 1 2 3 4 5 6 7 8 9 10  ... Next Last