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Part of the Advances in Marketing, Customer Relationship Management, and E-Services Book Series

Featured Title: Global Perspectives on Contemporary Marketing Education

By IGI Global on Feb 15, 2016
FOR IMMEDIATE RELEASE

”GlobalFebruary 15, 2016, Hershey, PA – IGI Global, an international publisher of progressive information science and technology research, is pleased to announce the release of Global Perspectives on Contemporary Marketing Education.

A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Edited by Brent Smith (Saint Joseph's University, USA) and Amiram Porath (AmiPorCon Ltd, Israel), this resource is part of the Advances in Marketing, Customer Relationship Management, and E-Services book series.

To provide a review for this publication, please contact Ann Lupold, Promotions Coordinator (information below). To evaluate this text for potential course adoption, contact Marketing Coordinator Taylor Brainard at tbrainard@igi-global.com.


About IGI Global: Founded in 1988, IGI Global, headquartered in Hershey, Pennsylvania (USA), is an innovative international publishing company specializing in the publication of information science and technology reference works including books, encyclopedias, journals, teaching cases, proceedings, and databases focusing on the subject areas of: engineering, healthcare, business, education, social science, library science, environmental science, public administration, computer science, and the humanities. IGI Global produces high-quality scholarly publications aimed at providing the research community and academic research libraries with reference publications on emerging innovations in diverse fields. For more information about IGI Global, please visit www.igi-global.com/.

Contact: Ann Lupold
Promotions Coordinator
IGI Global
701 E. Chocolate Avenue, Hershey, PA 17033
717-533-8845 x132
alupold@igi-global.com
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