Email Updates RSS
Search
Part of the Advances in Marketing, Customer Relationship Management, and E-Services Book Series

Featured Title: Global Perspectives on Contemporary Marketing Education

By IGI Global on Feb 15, 2016
FOR IMMEDIATE RELEASE

”GlobalFebruary 15, 2016, Hershey, PA – IGI Global, an international publisher of progressive information science and technology research, is pleased to announce the release of Global Perspectives on Contemporary Marketing Education.

A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Edited by Brent Smith (Saint Joseph's University, USA) and Amiram Porath (AmiPorCon Ltd, Israel), this resource is part of the Advances in Marketing, Customer Relationship Management, and E-Services book series.

To provide a review for this publication, please contact Ann Lupold, Promotions Coordinator (information below). To evaluate this text for potential course adoption, contact Marketing Coordinator Taylor Brainard at tbrainard@igi-global.com.


About IGI Global: Founded in 1988, IGI Global, headquartered in Hershey, Pennsylvania (USA), is an innovative international publishing company specializing in the publication of information science and technology reference works including books, encyclopedias, journals, teaching cases, proceedings, and databases focusing on the subject areas of: engineering, healthcare, business, education, social science, library science, environmental science, public administration, computer science, and the humanities. IGI Global produces high-quality scholarly publications aimed at providing the research community and academic research libraries with reference publications on emerging innovations in diverse fields. For more information about IGI Global, please visit www.igi-global.com/.

Contact: Ann Lupold
Promotions Coordinator
IGI Global
701 E. Chocolate Avenue, Hershey, PA 17033
717-533-8845 x132
alupold@igi-global.com
Browse for more posts in:
EducationGovernment and LawGlobal BusinessGlobal Information TechnologyMarketingBook SeriesBooks & E-BooksInfoSci-BooksMiddle East & AfricaNorth AmericaAuthor NewsResources for DistributorsResources for InstructorsResources for LibrariansResources for Researchers

No comments Comments

Log in or sign up to comment.
Be the first to comment!

More from IGI Global

0
Sep 26, 2024 The Currency Crisis
it’s only natural that money follows suit. Countries worldwide are recognizing the advantages of virtual currencies, leading to a significant transformation in central banking.
IGI GlobalRead More
Computer Science and Information TechnologyBooks & E-BooksResearch Trends
Sep 25, 2024 AI & Automation in Peer Review
The advent of artificial intelligence (AI) has shaken almost every industry across the world—and the scholarly publishing industry is no exception.
IGI GlobalRead More
Artificial IntelligenceBooks & E-BooksJournalsResources for LibrariansResources for ResearchersPeer Review Week
Sep 23, 2024 IGI Global’s Dedication to the Academic Community
Review our past (free) webinars in support of Peer Review Week.
IGI GlobalRead More
Books & E-BooksJournalsWebinarPeer Review Week
0
Sep 20, 2024 Q&A With Prof. Hui-Nee AuYong
In this digital era, the risk of fraud and corruption is now a major concern for people everywhere, leaving individuals desperate for a solution.
IGI GlobalRead More
0
Sep 19, 2024 Q&A With Editor Hamed Taherdoost
With the rapid growth in the world of FinTech, it can be hard for users to stay up to date with the most recent innovations.
IGI GlobalRead More
Computer Science and Information TechnologyBooks & E-Books
Sep 19, 2024 Over 300 of IGI Global’s 2024 Copyright Books Now Indexed in Scopus
Scopus continues to recognize IGI Global books for their high-quality and importance within the academic community. Learn what this prestigious recognition means for the publisher and the experts behind these books.
IGI GlobalRead More
Books & E-BooksAwards & RecognitionReviews & Indexing
Sep 19, 2024 Are You at Increased Risk of Parkinson’s Disease from Pollution?
Researchers are finding correlations between environmental factors and the development and worsening of Parkinson's Disease.
IGI GlobalRead More
Medical, Healthcare, and Life SciencesEnvironmental, Agricultural, and Physical SciencesBooks & E-BooksResearch Trends
0
Sep 13, 2024 Stephanie Kew Yen Nee, a Young Physicist, Discusses the Potential Future of Physics
Check out this video of chapter author, Stephanie Kew Yen Nee highlighting their recent research and discoveries regarding electromagnetic wave control.
IGI GlobalRead More
Materials ScienceBooks & E-BooksChaptersPresentations
Sep 12, 2024 Could Reading Books be the Ultimate Therapy?
Your mental health and wellbeing may improve with a break from technology.
IGI GlobalRead More
Social Sciences and HumanitiesBooks & E-BooksResearch Trends
0
Sep 11, 2024 Navigating the New Normal: Insight from the Experts
Amid the COVID-19 pandemic, there has been a significant shift towards remote work for employees globally.
IGI GlobalRead More
Business and ManagementBusiness & Organizational ResearchBooks & E-Books
First Previous 1 2 3 4 5 6 7 8 9 10  ... Next Last