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Part of the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series

Featured New Release: Strategies in Sports Marketing: Technologies and Emerging Trends

By IGI Global on Apr 28, 2014
FOR IMMEDIATE RELEASE

Strategies in Sports Marketing: Technologies and Emerging TrendsApril 28, 2014, Hershey, PA – IGI Global, an international publisher of progressive academic research, is pleased to announce the April release of the Strategies in Sports Marketing: Technologies and Emerging Trends, a highly anticipated text that provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Edited by Manuel Alonso Dos Santos (Universidad Católica de la Santísima Concepción, Chile), this title is part of the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series, which addresses success factors for customer relationship management, marketing, and electronic services and its performance outcomes. This collection of reference sources covers aspects of consumer behavior and marketing business strategies aiming towards researchers, scholars, and practitioners in the fields of marketing management.

To provide a review for this publication, please contact Ann Lupold, Promotions Coordinator (information below). To evaluate this text for potential course adoption, contact Marketing Coordinator Nathan Laird at nlaird@igi-global.com or (717) 533-8845, ext. 114.


About IGI Global: Founded in 1988, IGI Global, headquartered in Hershey, Pennsylvania (USA), is an innovative international publishing company specializing in the publication of research-based reference works including books, encyclopedias, journals, teaching cases, proceedings, and databases focusing on the subject areas of: engineering, healthcare, business, education, social science, library science, environmental science, public administration, computer science, and the humanities. IGI Global produces high-quality scholarly publications aimed at providing the research community and academic research libraries with reference publications on emerging innovations in diverse fields. For more information about IGI Global, please visit www.igi-global.com/.

Contact: Ann Lupold
Promotions Coordinator
IGI Global
701 E. Chocolate Avenue, Hershey, PA 17033
717-533-8845 x132
alupold@igi-global.com
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