Journal Contents: International Journal of Marketing and Sales Education (IJMSE)

View the International Journal of Marketing and Sales Education (IJMSE) home page for complete details.
Volume 2 (2019)
Issue 1
Article
Environmental Marketing Awareness and Consumer Purchase Behaviour: A Survey of Food and Beverage Products in Nigeria (pages 1-11)
Oseremen Ebhote (Edo State, Nigeria), E.O. Odia (University of Benin, Benin City, Nigeria)
Article
Manufacturing Industry of the ATU Gagauzia (Republic of Moldova): Marketing Analysis of the Unexplored Opportunities (pages 12-28)
Svetlana Ghenova (Comrat State University, Comrat, Republic of Moldova)
Article
Plowing a Fertile Ground for Transformative Management Education (pages 29-44)
Sergio A. Castrillon-Orrego (EAFIT University, Medellín, Colombia)
Article
The Role of Business Schools in Marketing Education (pages 45-58)
Andre Vilares Morgado (AESE Business School, Lisboa, Portugal)
Issue 2
Article
Developing Cultural Competence: Challenges and Best Practices in Higher Education (pages 1-17)
Erika Cornelius Smith (Nichols College, USA)
Article
Teaching and Learning Cultural Metacognition in Marketing and Sales Education (pages 18-29)
James E. Phelan (Grand Canyon University, USA)
Article
Decision Makers' Mindsets in the Jewelry Capital of America (pages 30-42)
Jovanna Nathalie Cervantes-Guzmán (Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara, Mexico)
Article
Experiential Learning for Effective Knowledge Transfer and Mission Achievement: A Case Study (pages 43-57)
Francis Wamukota Wambalaba (United States International University Africa, Kenya), Akosa E. Wambalaba (United States International University Africa, Kenya), Juliana Mulaa Namada (United States International University Africa, Kenya), Paul Katuse (United States International University Africa, Kenya)
Volume 1 (2018)
Issue 1
Article
Using Experiential Client-Based Projects in Sport Sales Courses (pages 1-19)
David Pierce (Indiana University-Purdue University Indianapolis, Indianapolis, USA)
Article
A Proposed Model of an Intelligent Software Agent for Marketing Education (ISAME) (pages 20-30)
Hussein Moselhy Sayed Ahmed (Faculty of Commerce, Kafrelsheikh University, Kafrelsheikh City, Egypt)
Article
The Challenge of Sales and Marketing Silos in University Curricula: A Teaching Perspective (pages 31-48)
Harvey B Markovitz (Pace University, New York City, USA), Mary M. Long (Pace University, New York City, USA), Deborah Fain (Pace University, New York City, USA), Dennis Sandler (Pace University, New York City, USA)
Article
Does Instructor's Use of Self-Authored Cases vs. Other Cases in Teaching Lead to More Effective Learning?: Instructor's Use of Self-Authored Cases vs. Other Cases (pages 49-63)
Ardhendu Shekhar Singh (Symbiosis School of Banking and Finance, Symbiosis International (Deemed University), Pune, India), Sonal Shree (Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India), Sanjai K Parahoo (Hamdan Bin Mohammed Smart University, Dubai, United Arab Emirates)