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What is Zero Consumers

Chapter 6
Navigating the Shifting Landscape of Consumer Behavior
Zero consumers are a consumer group that operates without traditional constraints or loyalty, actively seeking value in both cost and quality, and placing a high premium on convenience and sustainability in their purchasing decisions.
Published in Chapter:
Where Is Digital Retailing Evolving?: An Evaluation From the Perspective of Digital Retailing Technologies
Cansu Gökmen Köksal (Istanbul Topkapi University, Turkey)
Copyright: © 2024 |Pages: 35
DOI: 10.4018/979-8-3693-1594-1.ch006
Abstract
This study delves into the intricacies of digitalization in the retail industry and how it has evolved with the onset of the industrial revolution. It explores the dynamics of this process and proposes several frameworks for categorizing digital retailing technologies. Additionally, the study highlights the core technologies that are integral to this transformation. Moreover, it examines the shift from conventional retail practices to metaverse retailing, showcasing the distinctive attributes of this model. Lastly, the research delves into the factors that are set to shape the future of retailing and offers recommendations for further exploration in this area.
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